| Starts | 9 Jul 2026 (Thu) | Ends | 12 Aug 2026 (Wed) |
|---|---|---|---|
| Location | McDonald's |
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🕷️ McDonald’s Singapore Spider-Man Happy Meal Toys & Readers Book
It starts with a bite… then suddenly, the adventure begins. Collect new Spider-Man toy designs each week and see what unlocks next. 🕷️
The latest Spider-Man: Brand New Day Happy Meal promotion is now underway at McDonald’s Singapore restaurants! 🎉 From 9 July to 12 August 2026, every Happy Meal® comes with a choice of a Spider-Man-themed collectible toy or a specially created Happy Meal® Readers book packed with stories and fun activities. The campaign also ties in with the Spider-Man: Brand New Day cinema release on 30 July 2026. 🎬
Instead of just one toy throughout the promotion, a fresh collectible arrives every Thursday at 11am, giving families and collectors even more reasons to return throughout the campaign. All toys and books are available while stocks last.
Read or play? Pick between the collectible Spider-Man backpack toy line-up or the Spider-Man: Brand New Day Happy Meal® Readers book, subject to what is available at the restaurant. 📚🎒
🎒 Weekly Spider-Man Toy Release Schedule
New toy designs are released every Thursday at 11am. Display toys are not for sale.
- Week 1 (9 Jul – 15 Jul): McDonald’s x Spider-Man Backpack & Black & Pink Spider-Man Backpack
- Week 2 (16 Jul – 22 Jul): Red & Blue Spider-Man Backpack & Purple & Green Spider-Man Backpack
- Week 3 (23 Jul – 29 Jul): Yellow & Red Web Backpack & Blue Spider-Man Backpack
- Week 4 (30 Jul – 5 Aug): Green & Purple Spider Backpack & Red Spider-Man Backpack
- Week 5 (6 Aug – 12 Aug): Black Spider-Man Heart Backpack & Pink Spider-Man Backpack
🎁 A total of 10 different miniature Spider-Man backpack toys can be collected across the five-week promotion.
Click on image to enlarge.
🕸️ Spider-Man™ Digital Experience
There is also a Spider-Man™ Digital Experience with every Happy Meal® toy, adding an extra interactive touch beyond the collectible backpack toy.
📚 Prefer Reading? Choose the Happy Meal® Readers Book
Instead of a toy, Happy Meal® can also come with the exclusive Spider-Man: Brand New Day Readers book.
This colourful book introduces Spider-Man’s origins, his superpowers, superhero friends and supervillain enemies featured in Brand New Day. There are also fun activities inside, making it a light read-and-play option for young Spider-Man fans. 🕸️
🍔 Available with Every Happy Meal®
The Spider-Man toys and Readers book are available with every Happy Meal® at McDonald’s restaurants across Singapore, while stocks last. Availability of individual toy designs and books may differ between restaurants.
Before making a trip, check the McDonald’s Singapore store list. For the latest Happy Meal® information, visit the official Happy Meal® page.
🛵 Happy Meals are also available via the McDelivery® website and mobile app. Toy or book selections depend on stock availability and the options shown during ordering. More information is available in the McDonald’s Singapore Happy Meal® McDelivery FAQ.
ℹ️ Good to Know
- One toy or one Readers book with every Happy Meal®.
- Books and toys are available only while stocks last.
- Visit any McDonald’s restaurant or call the preferred store to check which toy or book is currently available.
- The toy or book comes complimentary with every Happy Meal® purchase and cannot be purchased separately.
- Items shown are for illustration purposes only.
- Display toys are not for sale.
- Happy Meal® books and toys are non-exchangeable.
- Happy Meal® prices may vary between restaurants.
- Happy Meal® box designs are subject to availability.
- McDonald’s reserves the right to replace books or toys with alternatives if demand is exceptionally high and to amend promotion details without prior notice.
✨ Whether completing the backpack line-up or choosing the Readers book, this limited-time Spider-Man Happy Meal® promotion adds a fun read-or-play twist to the meal while stocks last.
More McDonald’s Singapore reads: McDonald’s Singapore and Old Chang Kee Curry Burgers from 9 July 2026.
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