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Fans of Sanrio’s cheeky Kuromi can now add a playful glow to daily travel and retail payments with the new Kuromi 2D LED SimplyGo EZ-Link Charm ✨💜
Available at Challenger stores, this adorable collectible lights up with every tap, making bus rides, MRT trips and SimplyGo payments a little more fun.
Featuring Kuromi in a sweet pastel-themed design, the charm comes with a built-in LED light effect that activates during use. Her signature bow lights up too, adding an extra touch of sparkle during every commute 🌟
- Price: S$16.90 each (no top-up value included)
- Availability: Available from 26 May 2026 at Challenger stores and online, subject to stock availability.
- Where to Buy: Available now at Challenger stores 🛍️ Stock availability may vary by outlet. Find the nearest branch via the official Challenger store locator.
- Online listing: The charm is also listed on Challenger’s official online store with product details and add-to-cart options. View the EZ-Link Kuromi 2D LED Charms product page.
Before first use, top up the charm at a ticketing service kiosk to activate it, then pair it with the SimplyGo app to view card balance, travel spend and transaction details, and earn eligible reward points 📱 For more top-up options after setup, visit the SimplyGo EZ-Link top-up guide.
For retail use, look for merchants that accept EZ-Link or SimplyGo EZ-Link retail payments and tap to pay where supported. For SGQR payments, add the SimplyGo EZ-Link charm to the SimplyGo app first, then scan the merchant’s SGQR decal displaying the SimplyGo logo. More information on setup, compatibility and usage can be found on the official SimplyGo EZ-Link page.
Need details on where the charm can be used for retail payments? Check the SimplyGo EZ-Link retail acceptance guide for participating merchants and supported locations.
- 💜 Official Sanrio licensed design
- ✨ LED lights up with every tap
- 🚆 Compatible with SimplyGo services
- 📲 Pair with SimplyGo app after activation
- 🎀 Compact charm design that is easy to carry around
Collectors, Sanrio fans and commuters looking for a cute travel companion can check availability before heading down. The pastel Kuromi design and glowing LED feature make this charm both functional and fun to collect 🌸
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