Laneige New Homme Dual Action Range 1 Sep 2014 UPDATED 2 Sep 2014

Laneige Homme has recently announced the appointment of Song Jae Lim as the new face of the brand.

Standing at 180cm, the former model has been catching viewer’s attention with his dynamic roles played in various hit dramas. Outgoing, positive, coupled with his dreamy looks made him a natural choice when it was time for Laneige Homme to appoint a new ambassador.

The 29 year-old actor’s good skin did not come by chance. He takes good care of himself and revealed his skincare regime includes proper cleansing, moisturizing and most importantly, sun care protection.

Homme Dual Action Range

In line with the recent announcement of the new Homme Ambassador, Laneige is also introducing the all new Homme Dual Action Range. Grooming and skincare is no longer a concern just for the ladies. These days, an increasing number of men have also joined the bandwagon in the quest of achieving good skin.

Efficacy and a fuss-free skincare routine are the key considerations that men look out for in skincare, and with these insights, Laneige introduces the Homme Dual Action range that solves men’s skin problems by combining two functions in one product and delivers the effects two times faster and stronger.

The formula

Prescribed with 3 vital minerals (magnesium, manganese and zinc) and 3 Vitamins (B3, C and B5) best suited for men’s skin, the Laneige Homme Dual Action range contains customized Dual Action Water to brighten skin tone and minimize the appearance of open pores.

The Dual Action Water provides 24 hours of skin moisture and fortifies the skin barrier cells to restore damaged skin caused by urban pollution and harmful UV rays.

The ingredients

One of the 2 key ingredients present in the Laneige Homme Dual Action range is the Gymnema sylvestre extract. Gymnema sylvestre is a herb native to the tropical forests of southern and central India and Sri Lanka, and was discovered 2,500 years ago. It was most commonly used in India to help retard hair growth and is added into the Homme Dual Action range to condition the skin while shaving.

As many men are concerned with enlarged and clogged pore issues, the researchers at Laneige have discovered Phytospingosine which helps men target their pore concerns. Phytospingosine is a kind of vegetable extract that relieves and soothes pimples caused by excess sebum. Studies have shown that with regular use of products containing Phytospingosine, pores become smaller and skin texture becomes smoother.

The scent

Besides its efficacy, the Laneige Homme Dual Action range also comes packed with a refreshing scent that bears the notes of citrus, fruits, florals and musk.

The Laneige Homme Dual Action range is available from October 2014 (updated 2 Sep) onwards at all Laneige boutiques and counters.

Laneige boutiques are located at:

1. ION Orchard – 2 Orchard Turn, #B3-66A S(238801)
2. Plaza Singapura – 68 Orchard Rd, #03-77 S(238829)
3. Suntec City – 3 Temasek Boulevard, #01-312 S(038983)
4. JCube – 2 Jurong East Central 1, #01-04 S(609731)
5. Jurong Point – 1 Jurong West Central 2, #01-59/79/80 S(648886)
6. Parkway Parade – 80 Marine Parade Road, Parkway Parade #01-20 & 21 S(449269)

New Laneige Homme Dual Action range

Laneige Homme Dual Action Mousse Cleanser(150ml) S$30Laneige Homme Dual Action Energy Skin Refiner (150ml) S$45Laneige Homme Dual Action Essence Lotion (40ml) S$50Laneige Homme Dual Action Eye Stick (20ml) S$45
A dual purpose cleanser that doubles up as a shaving gel at the same time.A dual function Skin Refiner with anti-wrinkle and whitening properties.A 2-in-1 lotion that targets dullness and minimize the pore appearance. Contains anti-wrinkle and whitening properties.Dual purpose eyes stick to help diminish dark eye circles and the appearance of eye wrinkles. Contains anti-wrinkle and whitening properties.
Use as the first step of skincare routine. Suitable for day and night use.Use after cleansing and shaving, dispense an appropriate amount on palm and apply on the face in patting motion. Suitable for day and night use.Use after Homme Dual Action Energy Skin, dispense a suitable amount and apply on whole face, in an outward swiping motion starting from the centre of the face. Suitable for day and night use.Use as the last step of skincare routine. Apply a suitable amount on eye area and massage with the attached cooling metal tip. Suitable for day and night use.

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