Sony NEW Flagship Store Outlet @ 313Somerset 2 May 2014

Sony Electronics is proud to announce the opening of its flagship store in Singapore, located in the 313@somerset mall.

Covering an expansive space of 9,902 square feet, the Sony Store 313@somerset will also unveil a brand new concept that embodies the “One Sony” vision – bringing together all that Sony Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer Entertainment can offer under one roof.

Besides being a showcase for the latest and most innovative technology Sony has to offer, from digital imaging, gaming and mobile, the prime space located in the heart of Orchard Road will also be used by Sony Music and Sony Pictures to host meet-and-greets with its local and international artistes and screenings of exclusive trailers and sneak peeks.

With a prominent video wall mounted on its store front, customers will be invited to step into the wide and open entrance of the store with the dazzling and captivating visual displays.

Segmented according to its different product offerings, the Sony Store 313@somerset offers a Be Moved experience that is reflected in our Displays, Music, Digital Imaging, Gaming, Mobile and Movies, as well as its customer-friendly Service Centre. The store will also be home to Sony’s ubiquitous Sony Digital Workshop space, which is capable of hosting workshops, seminars and activity sessions.

The latest BRAVIA televisions will be sited at the dedicated BRAVIA Cinema area, where customers can enjoy all the latest BRAVIA televisions and audio products in a cinematic environment.

The Playstation Stadium houses the largest screen in which to experience the Playstation 4 and in the Xperia corner, there will be a full line-up of all related Xperia accessories.

Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore), said: “The new Sony Store 313@somserset truly embodies the ‘Be Moved’ experience. At this new Sony Store, we intend to showcase a new lifestyle that only Sony can offer. Under the ‘One Sony’ spirit, Sony Electronics, Sony Mobile, Sony PlayStation, Sony Music, Sony Pictures and Sony Computer Entertainment will collaborate organically to deliver something new and surprising to our customers. We hope all customers will enjoy and have surprising experiences right here at Sony Store 313@somerset.”

The new Sony Store 313@somserset will be open to the public from 1st May 2014, and operates daily from 10am to 10pm.

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