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| Starts | 3 Sep 2026 (Thu) | Ends | 6 Sep 2026 (Sun) |
|---|---|---|---|
| Location | Not Specified |
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Primary 6 students taking the 2026 PSLE can redeem one free Cheers Breakfast Club bundle worth over $25 at 51 selected Cheers and FairPrice Xpress stores from 3 to 6 September 2026, while stocks last. 🎒🍎
A total of 12,000 bundles are being distributed for the initiative. Bundles are available on a first-come, first-served basis while stocks last. If a preferred store runs out, another participating redemption location may still have stock. FairPrice also indicates that stocks are replenished daily and that updated availability can be checked on the campaign website.
What is inside the free breakfast bundle? 🥣
Each breakfast bundle is valued at more than $25 and contains a mix of convenient breakfast and snack items:
- FairPrice Instant Oatmeal (400g)
- BRAND’S Essence of Chicken (68ml)
- Ayam Tuna Flakes in Olive Oil – Omega 3 (150g)
- Oatside Original Oat Milk (180ml)
- Milo ActivGo UHT (200ml)
- Nestlé Koko Krunch Cereal (70g)
- Lotus Biscoff Original (25g)
- Africa Fuji Apples (2s)
The selection covers quick breakfast choices as well as portable snacks and beverages, making the bundle convenient for busy school and revision days. Bundle contents cannot be exchanged for cash, store credit or other products. If an individual item is unavailable, it may be replaced with a similar product. All included items are halal certified; ingredient and allergen labels should still be checked before consumption.
More than 2,600 bundles reserved for student beneficiaries
More than 2,600 breakfast bundles have also been set aside for Primary 6 student beneficiaries supported by Singapore Self-Help Groups. These include the Chinese Development Assistance Council (CDAC), Eurasian Association, Yayasan MENDAKI and Singapore Indian Development Association (SINDA).
When and where to redeem 📍
Public redemption will be available at 51 Cheers and FairPrice Xpress outlets islandwide. Redemption starts from 3 September 2026 at 1.00pm. From 4 to 6 September 2026, bundles can be collected during the respective store operating hours.
🎉 Ang Mo Kio Hub launch-day bonus: Cheers at Ang Mo Kio Hub will host a special launch event on 3 September from 1pm to 3pm with Mediacorp 987 DJ Joakim Gomez, interactive quizzes and giveaways. The first 50 students redeeming a breakfast bundle at the event will also receive an exclusive autographed card.
📍 Check the 51 participating Cheers and FairPrice Xpress redemption stores before travelling to collect a bundle.
What to bring for redemption 🎓
Present one valid form of verification at the cashier: a Primary 6 Student Concession Card (EZ-Link) or a PSLE Examination Slip. Physical or digital copies are accepted.
The student does not need to be present. A parent or guardian may collect on the student’s behalf using the same valid verification. Redemption is strictly limited to one bundle per eligible PSLE student.
For the latest breakfast bundle terms, FAQs and stock updates, visit the official Cheers Breakfast Club page.
With 12,000 bundles available across the island, this initiative offers Primary 6 students a useful breakfast boost during an important school period. 🍎 Keep the required identification ready and check the store list in advance to make redemption smoother.
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