|Starts||14 Apr 2011 (Thu)||Ends||10 May 2011 (Tue)|
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SINGAPORE, 11 Apr 2011 – Pizza Hut is celebrating its 30th Anniversary in April this year. As an established F&B provider in Singapore, Pizza Hut will be re-inventing itself to be even more relevant to today’s customers with a new dine in menu.
Eating is a passion and pastime enjoyed by many Singaporeans. Dining out is not only a common affair but it is also a communal one whereby people gather with their friends and family to share their life and daily stories over meals.
Choosing the place to dine and gather can, however, be a decision that will require some deliberation due to the differences in food preference. As competition gets stiff with the proliferation of restaurants in the local dining scene, it becomes imperative for restaurants to present menu variety to excite and please everyone on the guest list.
Pizza Hut is renowned for its quality and innovative pizzas. Over the past 3 decades, Pizza Hut had served its customers with a wide array of exciting pizzas such as the Stuffed Crust, Crunchy Cheesy Bites, Starzbites and Cheesy 7. The most recent Pan thematic campaign was an effort which Pizza Hut took to reinforce its pizza leadership position in Singapore.
In 2009, Pizza Hut entered the pasta arena with a new range pastas which we brand under ‘Pasta Perfetto’. The expansion into pastas was executed with much investment involving new recipes, ingredients and a mind-set change.
To prove Pizza Hut’s seriousness in offering quality and tasty pastas, the brand launched an experiential campaign, named “Taste & Tell”, in August 2009 to put its new range of pastas to the test with consumers. The success of this test is evident as currently at Pizza Hut the ratio of pasta to pizza sold is 1:4.
With quality pizza and pasta under its belt, Pizza Hut believes it is time to offer more choices for its consumers. As the brand strives to be the favourite casual-dining restaurant in Singapore, Pizza Hut sees the need to expand beyond its current menu to give customers more reasons to celebrate and gather at its restaurants.
Since the middle of last year, the R&D team at Pizza Hut had spent much time and effort collaborating with external chefs and its suppliers to invent tasty, quality and relevant dishes for the new menu. As serious as the brand is about offering pizzas and great quality pastas (as seen during its launch in 2009), an intensive training programme was also put in place to train all its kitchen and service staff on the preparation of the new dishes. Internal rallies were also held to hype up the restaurant teams to gear them up for the change.
From 11 April 2011, a total of 25 new winning recipes which are specially concocted will be introduced to Singapore via a new Dine In menu. Sporting a fresh new look and design, the Pizza Hut’s dine in menu will now include 6 new appetisers, 3 new pastas, 6 new Western favourites, 1 baked rice, 2 new pizzas, 5 beverages and 2 new desserts.
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Be prepared to be overwhelmed by the wide range of varieties such as Cheesy Mussels, Cheesy Mushrooms, Bruschetta with tomatoes, Hut’s Chicken Steak, Seafood Fiesta Rice, Spicy Seafood Parchment pasta, Beefy Delight Wrap and Choco-Berry Banana dessert when you dine in at Pizza Hut. With such a spread, consumers can be assured that there will definitely be something on the menu that will suit their palette.
Knowing that consumers will appreciate the variety and quality of the new menu items, Mr Michael Gian, CEO of Pizza Hut Singapore shared, “Our vision is to make Pizza Hut the Favourite casual-dining restaurant brand in Singapore. For the past 30 years, Pizza Hut has been consistent in serving quality food, be it pizzas or pastas to our customers.
With this menu expansion, I am confident that consumers will find Pizza Hut to be even more relevant in meeting their dining needs. I am sure they will be delighted with our new creations once they try them, just like what they experienced with our pastas. Our restaurant teams are fully trained and geared up for this change. They are all charged up to execute their best embracing the new service mantra of executing 100% C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product, Speed) with a Yes! Attitude.”
To mark and announce this new milestone for Pizza Hut, a comprehensive communication plan has been scheduled to roll out from mid-April 2011. Consumers can soon expect to see a series of advertisements running across various mediums including Television, Press, Outdoor MRT posters, Internet entertainment and food sites, blogs and social media.
In tandem, Pizza Hut has changed the service staff uniform which is designed to inject more vibrancy and has refreshed its website to engage even better with customers.
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