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Check out the latest Sanrio new arrivals for UT featuring Gudetama and Pompompurin!
Small gift, big smile. This phrase embodies the essence of Sanrio and its business philosophy. Since its establishment in 1960, Sanrio has released various products, operated theme parks and otherwise conducted business activities rooted in the belief that friendship springs from small gifts. The Sanrio dream is a world where more people feel the joy of being understood and appreciated by others.
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