Transformers Age of Extinction Toys Madness Launch 16 May 2014 UPDATED 15 May 2014

Optimus Prime
Past Event

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Starts16 May 2014 (Fri) (ONE day only)
LocationForum The Shopping Mall Address 583 Orchard Road

Be the first to own the much-anticipated Transformers Age of Extinction toys at the stroke of midnight!

As the countdown runs to the launch of Transformers Age of Extinction toys, revel in fun-filled activities and have your photos taken with your favourite Transformers characters.

Admission is FREE

  • 16th May 2014
  • Time: 10PM – 3AM (17th May)
  • Venue: Toy”R”Us Forum @ Forum The Shopping Mall #03-03/25

The excitement begins once the clock strikes at midnight

Top spender of the night will win a Gold-plated Optimus Prime Leader class.

Limited edition premiums to be redeemed with purchases.

Transformers Age of Extinction Generations Voyager Class Evasion Mode Optimus Prime and Grimlock Figures will be available exclusively to Toys”R”Us. These Optimus Prime and Grimlock figures are in a high-powered alliance – or they’re deadly enemies.

With minimum purchase of this item, you will receive a pair of preview movie tickets to catch Transformers Age of Extinction.

Fastest Fingers First – Put your Transform-ing skills to the test as you compete against fellow fans on who can transform the toys the fastest. Attractive prizes to be won.

Below is a round-up of the new toys

Transformers Construct-Bots

Get ready to construct, change and customize the characters from the highly anticipated new film Transformers: Age of Extinction! First introduced in 2013, Transformers Construct-Bots let kids build and customize their own Transformers robot action figures for the first time. New for 2014, Transformers Construct-Bots will include figures based on the new AUTOBOTS, DECEPTICONS and DINOBOTS from Transformers: Age of Extinction!

New Construct-Bots parts make incredible new combinations possible, for even more creativity and customizability! Kids will even be able to swap parts between Transformers robots and DINOBOTS! Plus, all of the parts are interchangeable with every other Transformers Construct-Bots set that has been released!

The 2014 Transformers Construct-Bots line from Hasbro features the following products:

Transformers: Age of Extinction Construct-Bots DINOBOT RIDERS Assortment (A6150)

(Ages: 6 & up /Approx. Retail Price: $11.90/Available: May 2014)

Construct, change and customize mini-versions of your favorite Transformers characters, based on characters from the new film Transformers: Age of Extinction! Each mini-rider features customizable parts that work across all Transformers Construct-Bots sets and can ride on a Transformers Construct-Bots DINOBOTS figure (sold separately)!

Choose from OPTIMUS PRIME, BUMBLEBEE, AUTOBOT DRIFT and more, each sold separately in special bag packaging.

Transformers: Age of Extinction Construct-Bots DINOBOTS Assortment (A6148)

(Ages: 6 & up /Approx. Retail Price: $19.90/Available: May 2014)

Construct, change and customize characters from the new film Transformers: Age of Extinction! Each Transformers Construct-Bots DINOBOTS figure lets kids build a DINOBOT figure that can be converted from robot to dino-mode and back again without taking it apart. Choose from a T-Rex, Pterodactyl, Triceratops and more!

Plus each figure features powerful action features, including chomping jaws and flapping wings! And each Transformers Construct-Bots DINOBOT figure can serve as a mount for the Transformers Construct-Bots DINOBOT RIDER figures (sold separately). Choose from GRIMLOCK, STRAFE, DINOBOT SLUG and more, each sold separately!

Transformers GENERATIONS

Hasbro’s Transformers brand is gearing up for two momentous events in 2014—the hotly anticipated new film Transformers: Age of Extinction, and the 30th anniversary of the Transformers brand and its iconic characters like OPTIMUS PRIME and MEGATRON.

In honor of the year-long celebration, Hasbro is releasing new Transformers GENERATIONS figures, featuring classic conversions and the most detailed and accurate action figures of characters from Transformers: Age of Extinction and throughout the brand’s history.

The 2014 Transformers GENERATIONS line from Hasbro features the following products:

Transformers: Age of Extinction GENERATIONS DELUXE Assortment (A6508)

(Ages: 8 & up /Approx. Retail Price: $29.90/Available: May 2014)

The Transformers: Age of Extinction GENERATIONS DELUXE assortment features the characters from the hotly anticipated new film in these detailed action figures available to Transformers fans! Each GENERATIONS DELUXE figure features a movie-accurate design and converts from robot to alternate mode.

Choose from characters like BUMBLEBEE, CROSSHAIRS, DINOBOT SLUG and more—there will be 10 figures available in 2014, each sold separately

Transformers: Age of Extinction GENERATIONS VOYAGER Assortment (A6513)

(Ages: 8& up /Approx. Retail Price: $54.90/Available: May 2014)

The Transformers: Age of Extinction GENERATIONS VOYAGER assortment features larger characters from the hotly anticipated new film in the detailed action figures available to Transformers fans!

Each GENERATIONS VOYAGER figure features a large-scale movie-accurate design and converts from robot to alternate mode. Choose from characters like OPTIMUS PRIME, AUTOBOT HOUND, GRIMLOCK and more—there will be six figures available in 2014, each sold separately.

Transformers: Age of Extinction GENERATIONS LEADER Assortment (A6516)

(Ages: 8 & up /Approx. Retail Price: $109.90/Available: May 2014)

The Transformers: Age of Extinction GENERATIONS LEADER assortment features large, feature-packed action figures available to Transformers fans based on the hotly anticipated new film! Each GENERATIONS LEADER figure features a large-scale, movie-accurate design and weapons and accessories and converts from robot to alternate mode. Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

Transformers: Age of Extinction

Hasbro’s Transformers: Age of Extinction line for 2014 features innovative new play patterns—including one-step changers and flip-to-change action—designed to make the Transformers line more fun and intuitive for kids than ever before!

Hasbro’s Transformers brand is gearing up for an epic year, featuring the release of the hotly anticipated new film Transformers: Age of Extinction in June 2014. Featuring a brand-new storyline, Transformers: Age of Extinction brings an incredible new group of Transformers robots to the big screen for the first time—GRIMLOCK and the DINOBOTS!

Together with returning favorites OPTIMUS PRIME and BUMBLEBEE and new AUTOBOTS like DRIFT and HOUND, they’ll take on the menace of all-new DECEPTICONS! And now, it’s quicker and easier than ever for kids to get into the action!

The 2014 Transformers: Age of Extinction line from Hasbro features the following products:

Transformers: Age of Extinction ONE-STEP CHANGERS Assortment (A6151)

(Ages: 5 & up /Approx. Retail Price: $19.90/Available: May 2014)

It’s quicker and easier for kids to get into the action of Transformers! The greatest AUTOBOT, DECEPTICON and DINO- BOT characters from the new film Transformers: Age of Extinction can convert from a great robot action figure

into a vehicle or dino-mode and back—in just one step! Kids will have a blast converting characters like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE, DRIFT, LOCKDOWN, each with their own unique method of converting inspired by the film— flip it, pop it, pull it and more! There are 18 figures to collect in 2014, each sold separately.

Transformers: Age of Extinction DINO SPARKERS Assortment (A6492)

(Ages: 4 & up /Approx. Retail Price: $24.90/Available: May 2014)

Capture the DINOBOT riding excitement of the new movie Transformers: Age of Extinction with these amazing light-up DINO SPARKERS! Each DINOBOT has an AUTOBOT rider mini-figure—just pull back on the DINOBOT to charge them up and release to send them racing towards each other for battle action, as kids can try to knock each other’s mini- figures off their dinos.

Plus, the DINOBOTS light up with real sparks as they race! Choose from OPTIMUS PRIME with GRIMLOCK, BUMBLEBEE with STRAFE, AUTOBOT DRIFT and DINOBOT SLUG, each sold separately. Does not convert.

Transformers: Age of Extinction POWER BATTLERS Assortment (A6147)

(Ages: 6 & up /Approx. Retail Price: $24.90/Available: May 2014)

Transformers POWER BATTLERS features cool characters from the new film Transformers: Age of Extinction and let kids unleash awesome, easy-to-activate battle action!

With a simple squeeze of the leg or twist of the torso, each figure unleashes its own signature attack. Watch out for BUMBLEBEE’s Power Punch! Plus, each figure also converts from robot mode to alternate mode in less than ten steps. Choose from characters like BUMBLEBEE, HOUND, CROSSHAIRS and more. There are 15 figures to collect in 2014, each sold separately.

Transformers: Age of Extinction TITAN HEROES Action Figure Assortment (A6550)

(Ages: 4 & up /Approx. Retail Price: $19.90/Available: May 2014)Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new movie

Transformers: Age of Extinction. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from BUMBLEBEE, OPTIMUS PRIME, AUTOBOT DRIFT and LOCKDOWN, each sold separately.

Transformers: Age of Extinction FLIP & CHANGE Assortment (A6143)

(Ages: 5 & up /Approx. Retail Price: $39.90/Available: May 2014)

Flip and covert in one awesome step! Kids can flip each Transformers action figure around to smoothly and easily convert it from robot to alternate mode…then flip it the other way to convert it back.

Just open the doors, hold them like handles and spin the figure forwards or backwards for an instant conversion! Choose from characters inspired by the film Transformers: Age of Extinction, like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE and more, each sold separately.

Other terms and conditions apply.

Event on 16 May 2014

(Updated 15 May with “15 May Top Spender, Ah Boys to Men, Activities” image)

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