Prada & LG Unveil New Prada phone by LG 3.0 Android Smartphone 15 Dec 2011

With a heritage of producing handsets that combine the best in style and substance, PRADA and LG today unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.

Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black.

The PRADA phone by LG 3.0 will be available for pre-order in January 2012. Consumers who purchase the phone through the pre-order will receive a PRADA-branded accessory with their phone. More details on the pre-order will be made available via the LG Singapore homepage and the LG Mobile Singapore Facebook page.

SINGAPORE, 15 December, 2011 – With a heritage of producing handsets that combine the best in style and substance, PRADA and LG today unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.

The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.

Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.

As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons.

Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.

This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.

Key Specs

  • Operating System: Android Gingerbread
  • Memory: User 8GB
  • Size: 4.3″
  • Resolution: WVGA (800 x 480)
  • NOVA Display: 800 nit
  • Camera: 8MP
  • 1.0GHz Dual-Core/ Dual Channel Processor
  • Battery 1540mAh

Specifications

Network2GGSM / GPRS /EDGE

850 / 900 / 1800 / 1900

3GHSPA+ 21

900/1900/2100

ChipsetApplication

Processor

OMAP4430

1.0GHz Dual Core / Channel

MemoryRAM8Gb LP DDR2
ROM1Gb + 512MB
User8GB eMMC
External SlotMicro SD (up to 32GB)
DisplayTypeTFT
Size (Inch)4.3 inches
ResolutionWVGA (800 x 480)
Brightness800nit
CameraMain8MP AF
ConnectivityBluetooth3.0+HS
USB2.0
Wi-Fi802.11 a / b / g / n
A-GPSYes
SW SpecOS / UIAndroid 2.3 Gingerbread / P UI
CodecAudio: MP3, AAC, AAC+, eAAC+
Video: MPEG4/H.264/DivX
VideoRecording: 1080P@30fps
Playback: 1080P@30fps
BrowserWeb-kit based
FeaturesDimension127.5 x 69 x 8.5 mm
Battery1,540mAh / Li-Ion
Speaker1810
Receiver1208
AudioFM Radio
3.5mm Headset Jack
ColorBlack

History of PRADA-LG Collaboration

The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.

The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

Share this with your friends & loved ones on Facebook!

Get a FREE Samsonite Black Label Plutus 68cm Luggage worth S$950 (with min spend of S$500 per month, during the first 3 months from card issuance date) when you sign up for a HSBC Revolution credit card (w/ 2-year annual fees waiver) at www.hsbc.com.sg.

Advertisement

Related News

Be the first to comment

Leave a Reply

Your email address will not be published.





Advertisement

trending [X]