StarHub Adds New TV Channel Setanta Sports With Free Preview 16 Jun 2011

StarHub offers dedicated rugby TV channel to all Sports Group customers

Singapore, 16 June 2011 – Rugby fans will now have another reason to rejoice! Starting tomorrow, StarHub will offer a dedicated rugby channel on its pay TV platform to all Sports Group customers. Setanta Sports (StarHub TV Channel 217), the latest addition to the sports content line-up, will offer some of the best rugby events in the world.

All StarHub TV customers can enjoy a two-week free preview of Setanta Sports from 17 June (7.15am) to 30 June 2011.

Setanta Sports will offer viewers a wide variety of dedicated rugby content. Some key competitions that viewers can look forward to on the channel include ‘Tri Nations’, ‘RBS 6 Nations’, ‘Super Rugby’, and ‘National Rugby League’.

With the launch of a dedicated rugby channel on StarHub TV, viewers will have access to more ‘live’ games, with an average of 34 hours of ‘live’ games per week on the channel.

Rugby fans can catch all six Tri Nations’ matches ‘live’ starting July through to September this year on Setanta Sports. Organised by SANZAR – a consortium formed by the three competing nations’ rugby governing bodies, the Tri Nations is contested annually amongst Australia, New Zealand and South Africa.

These three nations have been dominating the rugby world scene in recent years and many familiar with the sport consider the Tri Nations to be the toughest championship in the rugby arena.

“We are excited to offer a top class dedicated rugby channel to our rugby fanatics. Rugby is a growing sport locally, especially in schools. I am sure many out there would be pleased that we are now offering them this fast paced, physically demanding sport on their TV screens,” said Ms Sandie Lee, StarHub’s Vice President of Content.

“StarHub is always on the lookout for new content to whet the appetites of our customers and we are glad to offer a wide breadth of sports content to keep our customers up to date. With the inclusion of Setanta Sports to our line-up, our Sports Group customers will now have 12 channels to catch ‘live’ sporting events from”, added Ms Lee.

“Launching on StarHub is an exciting development for Setanta Sports and an important addition to our rapidly growing distribution network in Asia,” said Mr Roger Hall, Managing Director of Setanta Sports International.

“StarHub provides important additional reach for us as we look to increase our audience numbers and bring top quality, ‘live’ rugby action to fans in Singapore.”

Existing customers using a HubStation, HubStation HD or HD Interactive set-top box may add the Sports Group by simply tuning in to any of the channels in the Sports Group, and pressing the blue button on their remote controls to subscribe and start viewing the channels instantly.

StarHub TV customers who sign up for the Sports Group will receive a 50 percent discount off the Sports Group package for the first six months (1). This offer is valid until 30th September 2011.

StarHub TV customers can also call StarHub Customer Care at 1630 or visit to add the Sports Group to their StarHub TV subscription.

1. The Sports Group will be priced at $6.42/month for the first 6 months.

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