American Tourister Launches Business Range Forceplus Briefcase Collection 14 Sep 2011

Singapore, 14 September 2011 – With the advancement of technology, the world becomes smaller and mobility is everything. American Tourister’s upcoming Business range not only provides practicality for the modern businessman, but combines durability and functionality with style, minus the hefty price tag.

These sleek-looking and well-organised products will be the essential must-haves for business trips or daily commute to work or play. The range comes with convenient compartments for laptop and mobile device and a “smart sleeve” that slips over the telescopic handle of your wheeled case.

American Tourister unveils Forceplus: the new business collection – the one unique briefcase for business travellers to carry and access their gadgets and documents with neat organization and great efficiency from the streets to the office. Be the one who stays two steps ahead in every move; who needs a choked up laptop case when we bring you Forceplus.

Understanding how important your gadgets are for business, Forceplus is devoted to providing the most protective laptop pocket with the use of soft touch neoprene in an anti-slip design. Also crafted with tough but flexible materials, the exterior of Forceplus absorbs additional pressure as the second barrier embraces your valuables. In designing Forceplus, American Tourister believes that appearances are not sacrificed in place of practicality. Available in black and grey, Forceplus features a perfect match with modern business travellers’ style and professional look.

Presenting an innovative feature that offers efficient organization and convenient accessibility, the Large size Forceplus contains a multi-pocket detachable shuttle for electronic gadgets. With the mouse and cable compartments, the laptop’s accessories can be neatly packed and transported in one go.

Besides the three briefcase sizes, Forceplus also presents a Rolling Tote to suit businessmen on the move. By combining two gussets and multiple pockets for cables and CDs, the Rolling Tote is exquisitely tailored for travellers on business trips to cut through busy traffic. Along with the “smart sleeve” to slip the case over a telescopic handle and the detachable shoulder strap, Forceplus features versatility to travel in various ways, whether attaching it to a luggage or carried on a shoulder. American Tourister Forceplus provides comfort for your precious work belongings, giving you the peace of mind to tackle another hectic day at work.

Pricing and availability

LineDescriptionPrice (SGD)
AT ForceplusLaptop Briefcase S – Black$65.00
AT ForceplusLaptop Briefcase M – Black$75.00
AT ForceplusLaptop Briefcase L – Black$90.00
At ForceplusRolling Tote – Black$150.00

The American Tourister Forceplus is available at the following stores and leading department stores: Suntec City Mall Tower 1 #02-45 and Tampines One #03-02

American Tourister’s Time-Tested Durability

All American Tourister luggages undergo extremely stringent and rigorous quality tests on a continuous basis to ensure that they are in line with the tough guidelines set by the company.

These tests include:

  • Drop Test – a fully loaded bag is dropped five times at the corners to check its strength.
  • Jerk Test – a loaded bag is given jerks 3,500 times in quick succession to ensure the durability of critical parts like handles;
  • Lock Test – where the locks are opened and closed 15,000 times in quick succession to ascertain the safety aspects;
  • Wheel Test – where a loaded bag is made to travel nearly 32 km to establish its sturdiness;
  • Tumble test – where a loaded bag is tumbled in a big drum 50 times continuously to ensure that it withstands rough handling.

About American Tourister

Since its inception by Sol Koffler in 1933, American Tourister has grown to become one of the most trusted and recognised brand names with a heritage that spans over 77 years. Its commitment to selling durable and affordable luggage began in the 1930s and has continued to this present day. With the acquisition by Samsonite, the company continues its tradition of marrying superior quality and design at a great value, offering a wide selection of travel gear targeted at the masses. Let’s go see the world with American Tourister.

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