Sony Mobile Announces New Xperia X Series Smartphones

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Sony Mobile today announced a brand new range of Xperia smartphones – the company’s next flagship range called the “Xperia X” series.

The Xperia X series embodies Sony Mobile’s new brand vision for the future of communications by introducing advanced layers of intelligent technologies across the popular and acclaimed Xperia features: camera, battery and design.

With a fresh new look, improved camera technology, UX and smart battery management system, the Xperia X series offers a range of choices to make every day smarter and simpler for consumers. The Xperia X series includes a comprehensive range of smartphones from the premium smartphone (Xperia X) featuring an intelligent camera with quicker response times and Predictive Hybrid Autofocus, the enhanced super mid-range smartphone (Xperia XA) with stunning bezel-less display and perfect fit design, to the edgy smartphone selfie camera masterpiece (Xperia XA Ultra).

“As smartphones become more integral in users’ life, we have refined the Xperia X series with cutting-edge technologies to empower users to do more and live more meaningfully than before. Sony Mobile recognises that the everyday user expects quality camera performance, smart battery management and stylish aesthetics from their smartphones today, and we are committed to constantly innovate to achieve these standards”, said Vincent Yip, Director, Market Head, Sony Mobile Communications, Singapore.

Xperia XA Ultra embraces the selfie generation with the world’s most advanced selfie camera that boosts super low-light capabilities for any situation

Xperia XA Ultra boasts the world’s most advanced smartphone selfie camera[8] with a 16MP front-facing camera and Sony’s renowned low-light sensors to capture impressive, more natural-looking images during the day and night. Sony camera technology used in Xperia XA Ultra helps you achieve sharp, bright, blur-free shots, with a smart selfie flash to naturally illuminate your face for night-scene selfies. The camera function also features Optical Image Stabilisation to counter unsteadiness for both photos and videos.

Taking a selfie is further simplified with the Hand Shutter feature – just raise a hand to activate the shutter timer so you have sufficient time to make the perfect pout and strike a pose. Capturing splendid spontaneous images is also possible with the super-fast 21.5MP main camera and Hybrid Autofocus feature, which freezes the action into a bright and clear frame while the smartphone’s quick launch camera feature also enables you to go from standby to capture in a fraction of a second.

Made to fit seamlessly in your hand, the infinity-feel borderless 6″ Full HD display with curved glass is encased by a metal surround. Despite the large screen, its super slim design and One-handed Operation Mode means you can use it comfortably in one hand. In fact, Xperia XA Ultra is the world’s narrowest 6″ smartphone[9] with a width of 79mm.

Although Xperia XA Ultra has an enlarged display, the battery shelf life is not compromised. You still get up to two-day battery life[10] from a single charge, leaving you more time to chat, snap and watch.

Need a quick battery top-up? Use Quick Charger UCH12[11] and get 5.5 hours of battery life in just 10 minutes. Furthermore, the lifetime of your battery is extended over time with compatible Qnovo Adaptive Charging technology.

Each X series smartphone integrates a refreshing look and feel with a continuous colour surround and is available in dual-SIM variants

* Horizontal 3840 pixels x Vertical 2160 pixels (based on SID standard).

**Sony Xperia Z5 Premium features a 5.5inch 4K UHD (3840×2160), 806 pixels per inch display. Specifications verified by Strategy Analytics SpecTRAX service as of 1st September 2015. For more information on Strategy Analytics test results, go to: www.sonymobile.com/testresults

*** Battery life has been measured against Sony Mobile Communications AB’s smartphone usage profile, defined in September 2014 to represent the typical smartphone user’s active condition, including but not limited to a range of usage scenarios (calling, texting, web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback)

**** Xperia Z5 Premium is waterproof and protected against dust, so don’t worry if you get caught in the rain or want to wash off dirt under a tap, but remember: all ports and attached covers should be firmly closed. You should not: put the device completely underwater; or expose it to seawater, salt water, chlorinated water or liquids such as drinks. Abuse and improper use of device will invalidate warranty. The device has Ingress Protection rating

IP65/68. For more info see www.sonymobile.com/waterproof. Note the Xperia Z5 Premium has a capless USB port to connect and charge. The USB port needs to be completely dry before charging.

[1] Of 2016’s leading smartphones. Based on the results of a technical assessment of Sony’s Xperia X smartphone and Apple iPhone 6S, HTC 10, Huawei P9, LG G5, Samsung Galaxy S7 (being the “Leading Smartphones” globally as defined by Strategy Analytics in May 2016). Research was conducted by Strategy Analytics in May 2016. For more information, go to: www.sonymobile.com/testresults/

[2] Of 2016’s leading smartphones. Based on the results of a blind assessment by 201 UK consumers of video captured by Sony’s Xperia X smartphone and Apple iPhone 6S, HTC 10, Huawei P9, LG G5, and Samsung Galaxy S7 (being the “Leading Smartphones” as defined by Strategy Analytics in May 2016). Research was conducted by Strategy Analytics between 19-20th May 2016. For more information, go to: www.sonymobile.com/testresults/

[3] Based on internal protocol defined by Sony Mobile Communications

[4] On Xperia X and Xperia XA only. Battery life has been measured against Sony Mobile Communications AB’s smartphone usage profile, defined in September 2014 to represent the typical smartphone user’s active condition, including but not limited to a range of usage scenarios (calling, texting, web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback.)

[5] When compared to previous Xperia’s battery. Results may vary depending on conditions.

[6] Xperia XA has a width of 66.8mm; overall handset dimensions are 143.6 x 66.8 x 7.9 mm (length x width x depth). Specifications verified by Strategy Analytics’ SpecTRAX Services against all available smartphones with a 5-inch display. Correct as of the 6th May 2016. For more information on Strategy Analytics results go to: www.sonymobile.com/testresults/

[7] Measure made based on Sony Mobile Communications AB protocol

[8] Xperia XA Ultra features a 16MP front facing camera with Optical Image Stabilisation (OIS) and front LED flash. Specifications verified by Strategy Analytics’ SpecTRAX Services against all announced smartphones. Correct as of the 6th May 2016. For more information on Strategy Analytics results go to: www.sonymobile.com/testresults/

[9] Xperia XA Ultra has a width of 79.4mm; overall handset dimensions are 164.2 x 79.4 x 8.4mm (length x width x depth). Specifications verified by Strategy Analytics’ SpecTRAX Services against all announced smartphones with a 6-inch display. Correct as of the 6th May 2016. For more information on Strategy Analytics results go to: www.sonymobile.com/testresults/

[10] Battery life has been measured against Sony Mobile Communications AB’s smartphone usage profile, defined in September 2014 to represent the typical smartphone user’s active condition, including but not limited to a range of usage scenarios (calling, texting, web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback).

[11] Quick Charger UCH12 is available as an optional accessory.

[12] Xperia X: Hybrid Dual-SIM card slots (Nano SIM/Nano SIM or microSD card); Xperia XA and Xperia XA Ultra: Dual-SIM card slots (Nano SIM/Nano SIM)

XPERIA X FACT SHEET

XPERIA XA FACT SHEET

XPERIA XA ULTRA

All product information stated in this press release is correct at time of printing, subject to change without prior notice.

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