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SINGAPORE, 6 January, 2012 – LG Electronics Singapore (LG) today announced the PRADA Phone by LG 3.0. Ordering and sales information will be available at all three local carriers’ website from 7 January. Fans who make an early purchase via the three local carriers will receive a limited edition PRADA-branded phone cradle worth SGD$228 – while stocks last.
To cater to consumers who are keen to buy the phone without a contract, LG is also holding a one-day-only sale on 21 January, exclusively at its LG LIVE Store located at Marina Bay Sands. The purchasers at the one-day-only sale will also receive the limited edition PRADA cradle while stocks last.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with innovative technologies by LG. Borrowing from a clean and sharp design philosophy, the handset features LG’s NOVA display to the front, and PRADA’s signature Saffiano pattern to the back. With every detail designed for chic simplicity, this handset is targeted at the style-conscious individual who looks beyond just innovative technology when choosing their phone.
“In 2011, we continually broke new ground in the smartphone market with breakthroughs in technology – the Optimus 2X – the world’s first dual-core phone; the Optimus Black, with its market defining NOVA display; and the Optimus 3D, the world’s first 3D smartphone,” said Mr. Arthur Huang, Vice President of Sales and Marketing at LG Electronics Singapore. “With the PRADA Phone by LG 3.0, we plan to start this year’s line-up by once again injecting an extra element of premium design and identity on top of market-leading hardware.”
The PRADA Phone by LG 3.0 is designed with fashion trendsetters in mind. Beyond its sleek exterior, users will be greeted by a classically simple and minimalistic user interface specially designed in collaboration with PRADA. Launching with Android 2.3 Gingerbread, users can expect an upgrade to Android 4.0 Ice Cream Sandwich in Q2 2012.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA-branded cradle and Bluetooth ear set. Users can also carry their PRADA Phone by LG 3.0 in a range of stylish pouches.
The PRADA Phone by LG 3.0 will be available at SGD$1,088 without contract.
PRADA Phone by LG 3.0 Specifications
| Network | 2G | GSM / GPRS /EDGE850 / 900 / 1800 / 1900 |
|---|---|---|
| 3G | HSPA+ 21900/1900/2100 | |
| Chipset | ApplicationProcessor | OMAP44301.0GHz Dual Core / Channel |
| Memory | RAM | 1Gb LP DDR2 |
| ROM | 1Gb + 512MB | |
| Internal Memory | 8GB eMMC | |
| External Slot | Micro SD (up to 32GB) | |
| Display | Type | TFT |
| Size (Inch) | 4.3 inches | |
| Resolution | WVGA (800 x 480) | |
| Brightness | 800nit | |
| Camera | Main | 8MP AF |
| Connectivity | Bluetooth | 3.0+HS |
| USB | 2.0 | |
| Wi-Fi | 802.11 a / b / g / n | |
| A-GPS | Yes | |
| NFC | Share contacts, URL, memo, text messages | |
| SW Spec | OS / UI | Android 2.3 Gingerbread / Prada UI |
| Codec | Audio: MP3, AAC, AAC+, eAAC+ | |
| Video: MPEG4/H.264/DivX | ||
| Video | Recording: 1080P@30fps | |
| Playback: 1080P@30fps | ||
| Browser | Android Web-kit based | |
| Features | Dimension | 127.5 x 69 x 8.5 mm |
| Battery | 1,540mAh / Li-Ion | |
| Audio | FM Radio | |
| 3.5mm Headset Jack | ||
| Color | Black | |
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