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Meet the newest mainstay, Extra Tasty Crispy Burger, in the Ultimate Burger Takeover at PLQ Mall complete with photo-worthy décor, limited edition merchandise and games
This 26 – 28 April, expect the unexpected as the KFC at PLQ Mall undergoes a three-day transformation in a public proclamation of just how serious KFC is about chicken burgers. As the recognised fried chicken expert, KFC is taking a bold move to serve only chicken burgers at PLQ Mall outlet during this period. This ultimate burger takeover is timed with the launch of KFC’s Extra Tasty Crispy Burger (ETC Burger), meticulously crafted and perfected over 12 months of R&D.
The public can expect more tasty and crispy goodness with the ETC Burger first-hand at PLQ Mall during the three-day ultimate burger takeover before it is made available in outlets islandwide starting from 29 April onwards. At PLQ Mall outlet, immerse in the Ultimate KFC Experience complete with photo-worthy installations perfect for your social media feed, limited edition merchandise and fun games in which you can win exclusive goodies.
(Above) KFC’s new ETC Burger that will be available in KFC outlets islandwide from 29 April. Try them first at PLQ Mall outlet from 26 – 28 April
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- The Ultimate Burger Takeover at PLQ Mall from 26 – 28 April
- Serious About Chicken Burgers with the New ETC Burger
- Terms and conditions
- Price List
- KFC PLQ Mall Outlet Ultimate Burger Takeover Photos (26 – 28 April)
The Ultimate Burger Takeover at PLQ Mall from 26 – 28 April
Step into the Ultimate Burger Takeover at PLQ Mall where six touchpoints will show you KFC is serious about chicken burgers:
- A new outlet signage #Chicken_Burgers by KFC showcases its commitment to providing the best chicken burgers in town.
- Get up close and personal with the makeup of the ETC Burger, from bun to fillet and ingredients used, with a gigantic ETC Burger greeting you as you walk into the outlet.
- Commemorate your visit with a photo taken against the photo worthy ETC Box Wall of Fame.
- Pit your skills against claw machines and win yourself limited edition merchandise. You stand a chance to take home exclusive printed T-shirts and more!
- Get sticky with at the ETC Burger Tattoo Sticker Corner where temporary tattoos await to instil a skin-deep love for burgers.
- Finally, learn and tell your own ETC Burger story backdropped against the story-telling panels accompanied with props you can take photos with and a Plinko wall for a quick, fun game.
Serious About Chicken Burgers with the New ETC Burger
KFC proudly unveils a line-up of new and improved burgers to show their commitment to providing the best chicken burgers in town. Bite into a series of changes made such as fluffy glazed sesame buns or brioche buns, crunchy and zesty fresh pickles, fresh random-cut lettuce, and chicken fillets that are freshly breaded daily in-store before they are carefully assembled into burgers with smashing flavours. The chicken burgers will be available to the public islandwide from 29 April onwards – one can get it first at the Ultimate Burger Takeover in PLQ Mall from 26 to 28 April.
KFC upgraded the food ingredients as part of its plan to serve better burgers. Furthermore, KFC has also invested close to a million dollars to enhance their burger stations. They will be installed in more than half of the KFC outlets in Singapore to streamline cooking and preparation methods for its chicken burgers.
The result of this dedication is the unveiling of the star of the show: KFC’s new ETC Burger ($7.45 ala carte) which features a brand new ETC chicken fillet, marinated with KFC’s unique recipe, and freshly breaded in-store before deep fried. The juicy, chunky fillet is then layered with fresh pickles that are crunchy and sweet, random-cut crisp lettuce for an extra notch of crispiness, and finally topped with a KFC secret sauce before sandwiched between buttery brioche buns. This delicious burger is non-spicy and suitable for both children and adults who don’t eat spicy food.
For the voracious eaters, opt for the ETC Stacker ($8.30 ala carte) where you get to fulfil your chicken burger craving – upsized! An extra chicken fillet is added to the already moreish ETC Burger, adding to the crispiness and crunchiness.
Complementing the stellar lineup is a new Smokey Hot Zinger ($7.95 ala carte), a burger made of a Signature Zinger fillet loaded with 100% chicken meat, smoky chicken bacon, cheddar cheese and zesty fresh pickles, finished off with KFC secret sauce and fiery sauce for extra hot and spicy oomph. They are sandwiched between two soft brioche buns for fantastic flavours and textures. Of course, the classic bestselling Zinger ($6.95 ala carte) gets its upgrade too with an improved zinger fillet that is sandwiched between random-cut lettuce and glazed sesame bun. Option for a bigger serving comes in the form of the Zinger Stacker ($8 ala carte) where one gets double the zinger fillet and cheese to enhance the addictive zinger flavour.
Further, from 29 April enjoy KFC Shots with Cheese Dip ($6.95 ala carte; 5 pieces) alongside the burgers for an even more satisfying meal.
Full price list is available below.
Terms and conditions apply for the claw machine and ETC Burger temporary tattoos that will be available at PLQ Mall during the Ultimate Burger Takeover from 25 – 28 April 2024.
Terms and conditions
Claw Machine at PLQ Mall
- Valid only from 26 – 28 April, 11am to 10pm only at KFC PLQ Mall
- 2 complimentary tokens with every purchase of ONE (1) burger meal
- Redemption of the prizes must be done at the booth located in the outlet, between 26 – 28 Apr, while stocks last.
- Strictly no exchanging of prizes
- Strictly no shaking of machine during the event
ETC Burger temporary tattoos at PLQ Mall
- Valid only from 26 – 28 April, 11am to 10pm only at KFC PLQ Mall
- Limited to 2 tattoo per receipt, with any purchase
- Redemption must be done at the booth located in the outlet, between 26 – 28 Apr, While stocks last
5pc KFC Shots with Cheese Dip
- Valid from 29 April 2024, limited time offer, while stocks last
- Limited to 1 set per transaction for dine-in and takeaway orders
- Not available at KFC Zoo, Singapore Zoo, Singapore Polytechnic
Price List
KFC PLQ Mall Outlet Ultimate Burger Takeover Photos (26 – 28 April)
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