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SimplyGo and EZ-Link have released an exclusive My Melody Retro SimplyGo EZ-Link charm, available from 23 May 2025 at selected Popular bookstores across Singapore.
Fans of Sanrio’s adorable bunny character, My Melody, can now carry a slice of kawaii charm with them on their daily commute.
The charming accessory retails at $14.90 each, with no initial top-up value included. The charm features My Melody in a retro-inspired outfit, complete with a plaid skirt and head bow, perfectly capturing the nostalgia and sweetness that fans love.
This special release is available while stocks last at these Popular outlets: Bras Basah Complex, Bedok Mall, Causeway Point, Compass One, Jurong Point, NEX Mall, Northpoint City, Tampines Mall, Toa Payoh HDB Hub, Westgate, Oasis Terrace Punggol, Paya Lebar Quarter, and Waterway Point. Shoppers are limited to a maximum of five charms per customer.
Activation Instructions: Before you can start tapping in style, top up your charm using a Self-Service Top-Up Machine and pair it with the SimplyGo app. This ensures your charm is fully functional and integrated with Singapore’s advanced transit system.
For more information about the SimplyGo EZ-Link charm and how to use it, please visit this link.
Enjoy the Benefits of SimplyGo
As part of Singapore’s commitment to smart mobility, SimplyGo – powered by the Land Transport Authority (LTA) – enables a seamless, account-based ticketing experience for all commuters. By integrating this adorable charm with the platform, users can:
- Digitally top up without queuing at ticket machines
- Access real-time tracking of fares and travel history
- Earn rewards through the SimplyGo Rewards programme
- Enjoy a user-friendly, clutter-free experience through the SimplyGo app
This launch is particularly exciting for collectors and public transport enthusiasts alike. Whether you’re riding the MRT or hopping on a bus, let My Melody brighten your day and simplify your travel.
To explore the full features of the SimplyGo EZ-Link charm, visit this link.
Terms and conditions apply.
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