| Starts | 26 Jul 2025 (Sat) | Ends | 9 Aug 2025 (Sat) |
|---|---|---|---|
| Location | Orchard Road Shopping Mall | Address | 270 Orchard Road |
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MILO Celebrates Singapore’s 60th Birthday with Special MILO Van Appearances at Adidas Brand Centre Orchard
In a jubilant union of national pride and nostalgic flavour, MILO is pulling out all the stops this National Day season as it celebrates two major milestones – its own 75th anniversary and Singapore’s 60th birthday. Mark your calendars, because the iconic MILO Van is set to make a festive appearance at the Adidas Brand Centre Orchard on three consecutive Saturdays: 26 July, 2 August, and 9 August 2025, all from 2PM to 5PM.
This community-focused activation invites Singaporeans of all ages to relive their fondest childhood memories while embracing the spirit of the nation’s birthday. The MILO Van will be stationed outside the Adidas Brand Centre Orchard, offering complimentary cups of the classic, nutritious beverage to all visitors.
A Dual Celebration
🥳✨ The festivities are part of a larger island-wide campaign where MILO commemorates its 75th year of nourishing generations of Singaporeans. Coinciding with Singapore’s 60th year of independence, this National Day season has added significance, bringing together heritage, community, and flavour in a wholesome experience.
📍 Event Details
- Dates:
- 26-JULY (SAT)
- 2-AUG (SAT)
- 9-AUG (SAT)
- Time: 2PM – 5PM
- Location: Adidas Brand Centre Orchard
Dress to Impress!
Attendees are encouraged to show up in their most creative and sporty MILO-themed outfits. Those who dress to impress in their BEST MILO FIT at the MILO Van Activation will stand a chance to walk away with exclusive gifts – adding a splash of style and fun to the event.
HOW TO WIN 💚 Come dressed in your BEST MILO FIT 💚 TOP 5 looks *at each activation* spotted by our MILO team win the ‘STARTER PACK’ kit each! 💚 BEST MILO FIT *at each activation* wins the exclusive ‘WE CAN ONE’ kit!
T&Cs apply:
- Open to all participants in Singapore.
- By taking part, you consent to being photographed and for your image to be used in MILO’s marketing.
- Winners will be selected at the discretion of the MILO team on-site.
- Prizes are non-transferable and cannot be exchanged for cash
The MILO Van’s National Day tour is more than just a beverage giveaway – it’s a tribute to the shared history between MILO and Singapore. As the green van brings cheer to Orchard Road, it also brings together generations of Singaporeans in celebration. Whether you grew up sipping MILO after school or you’re introducing it to a new generation, this activation promises nostalgia, community spirit, and a whole lot of National Day cheer.
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