Samsung Launch of New SUHD TVs & Curved UHD TVs 17 Apr 2015

Samsung has introduced its latest line-up of SUHD TVs, setting a new standard in premium UHD (Ultra High Definition) content to elevate consumers’ viewing experience to new heights.

Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology.

Samsung is excited to extend the prestigious “S” identification to its newest premium TV line, the SUHD TV. This roster of new products is designed to excite all senses with sensational picture quality and stylish design.

“At Samsung, we strive to continuously push the boundaries in home entertainment through our innovative spirit,” said Steven Koh, Director, Consumer Electronics Business, Samsung Electronics Singapore. “As a testament to our commitment to consistently deliver superior entertainment experiences to our consumers, we will continue to provide the leading picture quality in the industry with our new SUHD TVs.”

In addition to the new SUHD TVs, Samsung also launched its latest range of UHD TVs and audio products.

Introducing Unmatched Picture Quality

Samsung SUHD TVs demonstrate groundbreaking advances in colour reproduction, brightness, contrast and detail to deliver a sensational TV viewing experience. They utilise proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

The SUHD TVs’ nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with 64 times* more colour expression than conventional TVs.

The intelligent SUHD re-mastering engine optimises content to enhance the colour and brightness reproduction on the SUHD TV. It automatically analyses the brightness of images to minimise additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times* brighter than conventional UHD TVs.

Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards,

Samsung has announced the UHD Alliance – a coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio.

Consumers who purchase Samsung UHD TVs are assured that their TVs meet the industry standard for UHD TVs with a minimum resolution of 3840 by 2160 pixels, with each pixel containing the recommended RGB (red, green, blue) colour panel.

Furthermore, Samsung’s SUHD TVs use environmentally-friendly technology to deliver high energy efficiency and reliability.

Sophisticated and Improved Curved Designs

When Samsung introduced the curved form factor in 2014, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights.

The newly announced Samsung SUHD TV JS9500 features a chamfer bezel design that adds more depth to the TV screen, and an elegant frame that makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge when viewed from any angle.

With the increase in consumer demand for Curved TVs, Samsung will continue to add new models to its product portfolio to complement the viewing environment.

New Smart TV Redefines the Future Entertainment Experience

As of this year, all of Samsung’s Smart TVs, including the new SUHD TVs, will be powered by Tizen – an open-source platform that supports web standards for TV app development.

With Tizen, Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.

  • The new user interface for Samsung’s Smart Hub is more responsive and playful. It is simplified to just one screen, displaying consumers’ most recent content and tailored recommendations for even more entertainment options.
  • With Quick Connect, Samsung Smart TVs automatically recognise selected Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smartphone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.
  • Samsung Smart TV owners can use the pre-set function to wake up more easily with Briefing on TV. Samsung Smart TVs now act as an alarm and sync up with Samsung mobile devices to turn on and display important information such as the time, weather and consumers’ schedules.
  • With all Samsung TVs poised to become Internet of Things devices by 2017, Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control centre of any Smart Home.

Samsung 2015 Smart TV Line-up

Samsung JS9500 and JS9000 SUHD TV

The SUHD is designed to excite all senses; with Sensational Picture, that brings groundbreaking advances in colour reproduction, brightness and contrast, made possible by the nano-crystal technology.

It is equipped with features such as Peak Illuminator and Precision Black, making images incredibly clear even when watching TV in a bright room, as well as providing greater contrast to see more details, even in a really dark scene.

Samsung’s new Smart TV powered by Tizen also features outstanding multi-tasking capabilities. Powered by an Octa-Core processor, entertainment has never been so seamless in a Smart TV. The SUHD TVs also come with a Smart Remote Control, empowering the viewer to take control of his or her Smart TV – with just a voice command or a touch of the touchpad.

Samsung’s feature-rich SUHD TVs are complemented by an elegant and stylish design that can be the masterpiece of your home interior. Minimalist and stunning, the sleek TV stand creates a floating effect, naturally drawing your eyes to the screen and getting you immersed in the action. The One Connect Box not only future proofs the Smart TV, but also minimises unsightly wiring.

A top of the line TV, the JS9500 SUHD TV has received more than eight awards at the 2015 Consumer Electronics Show (CES) including Ubergizmo’s Best of CES award, Digital Trends’ Best Television at CES 2015 award and’s 2015 CES Editors’ Choice award.

The Samsung JS9500 SUHD TV is available in 65″ model at $7,999 at all authorised Samsung dealers. The 78″ model will be available from 1 May 2015 at $17,999. The 88″ model will be available in mid May 2015 and pricing details will be available closer to launch.

The Samsung JS9000 SUHD TV is available in 55″ and 65″ models at $5,499 and $7,499 respectively at all authorised Samsung dealers.

Samsung SUHD TV Limited Period Promotions

SUHD Launch Event Special**

With every purchase of selected Samsung SUHD TVs and Samsung Galaxy S6 edge 4G+ from participating authorised Samsung dealers, consumers are entitled to receive a Complimentary Gift Pack worth $614. The complimentary gift pack consists of:

  • amsung Level On Wireless headphones
  • amsung Level Link (Bluetooth streaming dongle)
  • ireless Charging Pad

SUHD Launch Special for DBS/POSB Cardmembers

With every purchase of a Samsung SUHD TV from any authorised Samsung dealer, consumers are entitled to a complimentary 28″ luggage (worth $200).

This applies to DBS/POSB credit and debit cardmembers only, and is only valid with purchase of selected Samsung SUHD TVs via payment by DBS/POSB credit or debit cards.

Samsung Curved UHD TVs

Samsung Curved UHD TVs open up an immersive world of TV viewing, with a wider field of view, greater depth and clearer pictures. New to the 2015 line-up, Samsung has introduced 40″ and 48″ Curved UHD TVs and these feature a curvature of 3000R, suitable for rooms with shorter viewing distance to create the optimal viewing experience*. Samsung Curved UHD TVs of 55″ and above continue to feature a curvature of 4200R.

Previously available only on its flagship Curved UHD TVs, Samsung has extended its Auto Depth Enhancer technology to all its latest Curved UHD TV models to offer consumers a greater feeling of depth by applying different levels of contrast enhancement to the scene.

Samsung JU7500 Curved UHD TV

The Samsung JU7500 Curved UHD TV features a new bezel, with a chamfer design. The angled frame naturally increases immersion by adding depth to the screen. It also has a structural stand, which floats the screen and reduces the distractions when viewing.

Samsung’s Peak Illuminator technology raises brightness, as it analyses brightness level of content and converts saved energy from dark areas to the bright areas. You can experience superior image contrast with Precision Black as it dims LEDs behind the darkest area of the picture for greater contrast and darker blacks, while the brighter elements remain as bright as they should be.

ONE Connect mini is a simple and elegant solution for all your wires, which de-clutters all the audio and video connections to the TV. It includes the essential ports that you need, and features a minimal block design that matches the design of the TV.

The Samsung JU7500 Curved UHD TV is available in 55″, 65″ and 78″ models at $3,999, $5,499 and $10,999 respectively at all authorised Samsung dealers.

Samsung JU6600 Curved UHD TV

The JU6600 is a new series of Curved UHD TVs. It features the shirring design and like the JU7500, it has a structural stand which floats the screen and reduces viewing distractions.

The Samsung JU6600 Curved UHD TV is available in 40″, 48″, 55″ and 65″ models at $1,599, $2,199, $3,299 and $4,699 respectively at all authorised Samsung dealers.

Samsung UHD TVs

Other than Curved UHD TVs, Samsung also offers two series of UHD TVs – JU7000 and JU6400. JU7000 and JU6400 feature Contrast Enhancer which improves the contrast for a more engaging viewing experience.

The Samsung JU7000 UHD TV is available in 55″ and 65″ models at $3,699 and $5,099 respectively at all authorised Samsung dealers.

The Samsung JU6400 UHD TV is available in 40″, 48″, 55″ and 65″ models at $1,399, $1,999, $3,099 and $4,299 respectively at all authorised Samsung dealers.

**Terms and Conditions: SUHD Launch Event Promotion is only valid with purchase of Samsung SUHD TV (UA78JS9500KXXS/U65JS9000KXXS/UA55JS9000KXXS) and Galaxy S6 edge 4G+ (32GB/64GB/128GB). Promotion is valid only for purchases made from authorized Samsung dealers at selected outlets during promotional dates, while stocks last. Visit for list of participating outlets and promotional dates. Purchase of selected Samsung SUHD TV and Samsung Galaxy S6 edge 4G+ must be on the same receipt. SUHD Launch Special for DBS/POSB Cardmembers is only valid with purchase of selected Samsung SUHD TV via payment by DBS/POSB credit or debit card. Promotion is on a while stocks last basis, at authorised Samsung dealers. Check in-store for stock availability and other details. Gift(s) may only be redeemed by collection at redemption centre, upon presentation of valid redemption documents. Products purchased during current promotion are not eligible for exchange and/or refund, save in accordance with warranty terms and subject to deduction of value of free gift. Gift(s) are while stocks last during redemption period. No extension of redemption period will be allowed. Samsung reserves the right to replace any gift with an item of a similar or other value. Gift(s) are not exchangeable for cash or kind. Samsung will not be liable for any lost, damaged or stolen Form(s) and Gift(s). Promotion is applicable to end-consumers only; not trade, corporate, or bulk purchases. Each customer can make a maximum of 3 product redemptions. Samsung reserves the right to reject any Form that is not submitted with the redemption documents or in accordance with these terms. Samsung reserves the right to amend these terms and conditions without prior notice.

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