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SimplyGo adds a dose of cuteness and good fortune to everyday commuting with the launch of the My Melody Daruma SimplyGo EZ-Link Charm from 2 Jan 2026.
Inspired by the beloved Sanrio character and the traditional Daruma symbol of luck and perseverance, this collectible wearable is designed for fans who want their daily travel to feel a little more special 🌸
Officially offered as a LazMall-exclusive item, the My Melody Daruma SimplyGo EZ-Link Charm is priced at $28.90 each and comes with no top-up value included. Each charm is individually packaged and features a secure keychain clasp, making it easy to attach to bags, lanyards or keys while remaining functional as a contactless transit payment option.
Where can it be used?
EZ-Link charms can be used on buses, trains and taxis, and also for payments at participating retail and vending outlets that accept EZ-Link.
Activation & validity
Before use, commuters are required to perform a top-up at Self-Service Top-Up Machines to activate the charm, prior to pairing it with the SimplyGo app. Once activated, the SimplyGo EZ-Link Charm is valid for 5 years, offering long-term convenience and value for regular travellers.
Blending everyday practicality with iconic Sanrio charm, the My Melody Daruma SimplyGo EZ-Link Charm is both a functional travel companion and a delightful collectible. Whether for daily commuting or as a thoughtful gift, this SimplyGo exclusive brings luck, style and convenience together in one adorable accessory.
Fans and commuters keen to secure this limited-edition charm can order now via Lazada at www.lazada.sg.
For more information on SimplyGo EZ-Link, visit the official SimplyGo EZ-Link page at ezlink.simplygo.com.sg.
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