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Fans of Sanrio’s mischievous and stylish icon Kuromi are in for a treat.
SimplyGo has announced the launch of its latest collectible – the Kuromi Retro SimplyGo EZ-Link charm, hitting Challenger stores islandwide from 30 April 2025. Priced at $14.90 each (excluding top-up value), this limited-edition charm merges both flair and function for daily commuters and collectors alike.
The eye-catching charm, which showcases Kuromi in her iconic gothic kawaii style, is the latest addition to the SimplyGo EZ-Link charm series. With her diary in tow and ready to stir up a little fun, this charm brings a bold pop of character to any lanyard or keychain while offering full contactless payment capabilities on Singapore’s public transport network.
Available at Challenger Stores
Exclusively available at Challenger outlets across Singapore, the Kuromi charm is expected to draw large crowds. To manage demand, there is a purchase limit of five charms per customer. Interested buyers can find their nearest Challenger store here.
Before usage, customers are required to activate the charm by topping it up at a Self-Service Top-Up Machine. Once activated, the charm can be linked to the SimplyGo app for a more seamless travel experience.
Enjoy the Benefits of SimplyGo
SimplyGo, powered by the Land Transport Authority (LTA), is Singapore’s next-gen account-based ticketing system that redefines commuting convenience. The Kuromi charm, while fun and fashionable, integrates fully with the SimplyGo system, allowing users to:
- Top up their EZ-Link cards and charms digitally, without queuing.
- Track fare history and travel expenditure in real-time.
- Earn and redeem points through the SimplyGo Rewards programme.
- Enjoy a clutter-free and intuitive digital experience via the app.
Whether you’re a die-hard Sanrio fan or simply want to make your daily MRT rides a little more colourful, this limited-edition release is worth checking out. For a full breakdown of SimplyGo EZ-Link charm features and app functions, visit this link.
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