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SimplyGo has rolled out an adorable new collectable that blends everyday commuting with Sanrio charm.
From 19 Dec 2025, commuters and Kuromi fans in Singapore can get their hands on the Kuromi Daruma SimplyGo EZ-Link charm, a playful accessory designed to add personality (and a little luck) to daily travel 💜.
Inspired by the traditional Japanese Daruma doll, this Kuromi-themed charm symbolises perseverance and good fortune, reimagined with Kuromi’s signature mischievous flair. It functions as a fully usable SimplyGo EZ-Link charm, making it both a collectable and a practical commuting companion.
Pricing & availability
- Price: $28.90 each
- No stored top-up value included
- Available at all Popular Stores except City Square Mall
Stocks are typically limited for themed transit charms, so early purchase is recommended for collectors and fans alike.
How to start using the Kuromi Daruma SimplyGo EZ-Link charm
- Top up the charm at any Self-Service Top-Up Machine
- Pair the charm with the SimplyGo app
- Tap and travel on MRT and public buses as usual
Once paired, users can manage fares digitally and enjoy the convenience of account-based ticketing.
Why commuters choose SimplyGo
Developed in partnership with Singapore’s Land Transport Authority (LTA), SimplyGo offers a smarter, cashless commuting experience. With a SimplyGo EZ-Link charm, users enjoy:
- Seamless travel across MRT and bus services
- Digital top-ups without queuing
- Access to real-time fare charges and trip history
For full product and usage details, visit the official page at ezlink.simplygo.com.sg.
The Kuromi Daruma SimplyGo EZ-Link charm is a delightful blend of functionality and fandom, making everyday commuting a little more fun for Kuromi lovers in Singapore. Whether clipped onto a bag or used daily for travel, it’s a charming way to stand out while staying connected on the go.
Terms and conditions apply.
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