Laneige 20th Anniversary New Products 1 Sep 2014

This September marks a very special month for Laneige as the K-beauty brand celebrates its 20th Anniversary

Song Hye Kyo’s Birthday Gift Idea

To celebrate its 20th Anniversary, Laneige ambassador, Song Hye Kyo has specially designed a birthday gift, featuring an innovative idea of her personal favourite, the Water Bank Gel Cream_EX.

The limited edition set consists of 7 tubes of Water Bank Gel Cream_EX, each infused with 7 different fragrances and in 7 different coloured packaging to represent each day of a week.

As the face of Laneige since 2008, Song Hye Kyo’s gift couldn’t come at a better moment as she shared “Turning 20 means alot to many young ladies as it is the magical age when girls transform into young women. With Laneige turning 20 this year, I am happy to share this idea as my special present for Laneige.”

This idea of creating different scents for her favourite product came from the idea of how women like to wear different fragrance, depending on the occasion – “Just as how you would wear a different perfume according to the mood and occasion, I wanted to choose a different fragrance for my moisturizer every day. Water Bank Gel Cream has a very refreshing aqua scent so I was wondering what would be the effect of blending other floral or herbal scent into the product. So, on the day when you have a date, you can choose to use a moisturizer with a sweet floral scent, just like how you would prefer to wear a perfume of a sweeter scent”.

Song Hye Kyo also shared that her favourite scent is the Lavender.

Start Your Day Different Everyday

With the Limited Edition Daily Aromatherapy Water Bank Gel Cream

Mon – Thurs

Scent TypeSoapy PowderWB Aqua FreshLavenderMusk
How to start your dayWhat does the coming week hold for me? Feeling a tinge of excitement!The day with the strongest fighting spirit!It is the middle of the week, slow down your tempo.Tiring Thursday! Calm down and rethink.

Fri – Sun

Scent TypeWineJasmine & BergamotMandarin
How to start your dayWeekend is finally here! Let’s enjoy our Friday night!Anticipating a sweet and lovely date with you!A brand new week is awaiting! Prepare for a new week with a refreshed mind.

New Limited Edition Gift Sets

To celebrate its 20th Birthday, Laneige will be releasing four additional limited edition gift boxes to reward its loyal fans, featuring some of Laneige’s best selling products including BB Cushion, Serum Intense Lipstick, Water Bank Essence_EX and Water Bank Gel Cream_EX.

Celebrate the special occasion with these keepsake gift boxes that will only be available for a limited time period only

Available from September 2014 at all Laneige boutiques and counters.

Makeup Set (Twinkle Coral) – $93

  • BB Cushion (#21)
  • Serum Intense Lipstick (YR24 Twinkle Coral)
  • Lip & Eye Remover Waterproof (25ml)
  • Multi Cleanser (30ml)
Makeup Set (Flash Pink) – $93

  • BB Cushion (#21)
  • Serum Intense Lipstick (LR05 Flash Pink)
  • Lip & Eye Remover Waterproof (25ml)
  • Multi Cleanser (30ml)
Water Bank Set (Light) – $112

  • Water Bank Essence_EX (60ml)
  • Water Bank Gel Cream_EX (50ml)
  • Power Essential Skin Refiner_Light (50ml)
  • Balancing Emulsion_Light (50ml)
  • Water Bank Eye Gel (3ml)
Water Bank Set (Moisture) – $112

  • Water Bank Essence_EX (60ml)
  • Water Bank Moisture Cream_EX (50ml)
  • Power Essential Skin Refiner_Moisture (50ml)
  • Balancing Emulsion_Moisture (50ml)
  • Water Bank Eye Gel (3ml)
20th Anniversary Water Bank Gel Cream_EX – $52

  • Monday (Pale Turquoise) – Soapy Powder (10ml)
  • Tuesday (Turquoise) – Water Bank Aqua Fresh (10ml)
  • Wednesday (Blue) – Lavender (10ml)
  • Thursday (Royal Blue) – Musk (10ml)
  • Friday (Violet) – Wine (10ml)
  • Saturday (Magenta) – Jasmine & Bergamot (10ml)
  • Sunday (Royal Pink) – Mandarin (10ml)

Laneige boutiques are located at:

  • ION Orchard – 2 Orchard Turn, #B3-66A S(238801)
  • Plaza Singapura – 68 Orchard Rd, #03-77 S(238829)
  • Suntec City – 3 Temasek Boulevard, #01-312 S(038983)
  • JCube – 2 Jurong East Central 1, #01-04 S(609731)
  • Jurong Point – 1 Jurong West Central 2, #01-59/79/80 S(648886)
  • Parkway Parade – 80 Marine Parade Road, Parkway Parade #01-20 & 21 S(449269)

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