New Sanrio Mini Alphabet Cube Plushies will be progressively available at Cheers & Fairprice Xpress from 17 Dec 2016 UPDATED 6 Jan 2017

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Sanrio fans, look out for the new Sanrio Mini Alphabet Cube Plushies coming to a Cheers / Fairprice Xpress store near you!

The cube plush comes in eight Sanrio characters: Hello Kitty, My Melody, Little Twin Stars (both Kiki & Lala), Gudetama, Pompompurin, Badtz Maru and Tuxedo Sam!

Each character comes with an alphabet on top side of the plush and one can find all A to Z alphabets across the characters. It comes in selected alphabets for selected characters.

The adorable plushes would have arrived at most Cheers stores from this week to next week!


For this new plush launch, there would be a contest where people can collect the respective character and form the characters’ names with it (for instance using Hello Kitty Plush to form the name “Hello Kitty” and Gudetama plush to form the name “Gudetama”).

After collecting the characters, customers can post the photo of the plushes (arranged to form the names) and post it on the Sanrio Mini Alphabet Plush Facebook page in order to win a plush (first come first serve basis/ while stocks last).

To redeem the plush, you would have to keep a record of the receipt (either photo or physical copy) and submit it when redeeming the prize at the office. They are giving away exclusive 19″ large Hello Kitty with a serial number each. These plushies are not available at any other places in Singapore as they are specially made for the contest!

Here’s how they look like

Sanrio Mini Alphabet Plush Facebook page:

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