| Starts | 29 Jan 2026 (Thu) | Ends | 3 Mar 2026 (Tue) |
|---|---|---|---|
| Location | Not Specified |
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To ensure that all in Singapore have access to the essentials they need to celebrate Chinese New Year (CNY), FairPrice Group (FPG) announced today a price freeze on all of its chilled pork products, and popular seafood and vegetable items.
The price freeze will come into effect across all of FPG’s more than 160 FairPrice supermarkets, from 29 January to 3 March 2026. It will be coupled with promotions on select fresh vegetables that will run throughout the same period.
The price freeze and promotions follow FPG’s recently launched FairPrice Return Vouchers scheme, introduced earlier in January in support of the Government’s CDC Vouchers scheme. This month, FPG also announced that it is importing 20 per cent more live pigs from Malaysia for February, to secure an ample supply of the nation’s second-most consumed protein[1] ahead of the festive spike in demand for fresh pork.
These initiatives are part of FPG’s wider commitment to keep festive staples within reach for Singaporeans throughout the CNY period, and help customers stretch their dollar even further on their seasonal grocery runs.
Market surveys[2] conducted between 22nd to 28th January 2026 highlighted an increase in prices for popular fresh produce – from pork to fish, prawns, and vegetables – sold at wet markets across Singapore.
Average Price Comparison for Fresh Seafood (Wet Market vs. FairPrice Supermarket)
| Wet Market vs. FairPrice (FP) | Variance | |||||
|---|---|---|---|---|---|---|
| S/ No. | Seafood | Wet Market (Average price per kg) | FP (per kg) | FP Specifications | $ | % |
| 1 | Chinese Pomfret L | $55 | $35.80 | 500-600g | $19.20 | 34.9% |
| 2 | White Pomfret L | $42 | $33.80 | 300-500g | $8.20 | 19.5% |
| 3 | Red Grouper M | $52 | $38.80 | 400-500g | $13.20 | 25.4% |
| 4 | Fresh White Prawn Ang Kar L | $40 | $32.80 | 26-30 pieces per kg | $7.20 | 18% |
| 5 | Red Snapper M | $26 | $22.80 | 500-550g | $3.20 | 12.3% |
Average Price Comparison for Top-Pork Cuts (Wet Market vs. FairPrice Supermarket)
| Wet Market vs. FairPrice (FP) | Variance | |||||
|---|---|---|---|---|---|---|
| S/ No. | Pork | Wet Market (Average price per kg) | FP (per kg) | FP Specifications | $ | % |
| 1 | Soft Hind Lean | $15.50 | $14.90 | Malaysia | $0.60 | 3.9% |
| 2 | Twee Bah | $15.10 | $14.90 | Malaysia | $0.20 | 1.3% |
Average Price Comparison for Vegetables (Wet Market vs. FairPrice Supermarket)
| Wet Market vs. FairPrice (FP) | Variance | |||||
|---|---|---|---|---|---|---|
| S/ No. | Vegetable | Wet Market (Per pack/piece) | FP Offer (Per pack/piece) | FP Specifications | $ | % |
| 1 | China Enoki Mushroom | 3 packs of 200g at $3.00 | 3 packs of 200g at $1.38 | 200g per pack | $1.62 | 54% |
| 2 | China Shiitake Mushroom | 2 packs of 200g at $4.50 | 2 packs of 200g at $3.10 | 200g per pack | $1.40 | 31% |
| 3 | China Yuan Xiao Bai | 700g-1kg for $2.80 | 700g-1kg for $2.40 | 700g-1kg per piece | $0.40 | 14.3% |
| 4 | Chef Shanghai Green | 2 packs of 200g at $2.22 | 2 packs of 200g for $2.00 | 200g per pack | $0.22 | 9.9% |
| 5 | Chef Nai Bai | 2 packs of 200g at $2.22 | 2 packs of 200g for $2.00 | 200g per pack | $0.22 | 9.9% |
In December 2025, FPG also announced the extension of its discount schemes for seniors, Pioneer Generation (PG) and Merdeka Generation (MG) members, and Community Health Assist Scheme (CHAS) Blue and Orange cardholders. To find out more about FPG’s festive promotions, customers are encouraged to visit their nearest FairPrice store.
[1] https://www.sfa.gov.sg/docs/default-source/publication/sg-food-statistics/singapore-food-statistics-2021.pdf
[2] Comparison resulted from surveys conducted at wet markets in Chinatown Complex, Bedok Market, Tiong Bahru, and Ghim Moh from 22 to 28 January 2026.
(Photos credit Fairprice Group)
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