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Promotion from now to 28 February with prices as low as $4.95!
Growthwell Foods, a leading manufacturer of plant-based alternatives for meat and seafood for the Southeast Asian market, has launched HAPPIEE!. With a motto of “Eat Good, Feel Good,”, this plant-based range aims to spread positivity to the world and inspire consumers to pick up active lifestyles.
HAPPIEE! is manufactured at Growthwell’s Innovation and R&D Manufacturing Centre, which is located at JTC Foodhub Senoko. The manufacturing facility is Singapore’s first fully automated large-scale production line for plant-based products. Highlights of the facility include Singapore’s first production-scale High Moisture Extrusion (HME) line owned by a local SME. This HME technology will enable Growthwell to significantly improve the texture of its plant-based meat and seafood products.
Create a multitude of HAPPIEE! moments at the dining table with the offerings. The alternative meats and seafood/fish do not compromise on taste and yet offer the same texture and mouthfeel as the real things. Great tasting and affordable, HAPPIEE! makes it easy for you to embrace a plant-based diet; in turn, you can do your part to reduce carbon footprint, preserve water and land and save the planet!
With four products in range, the ‘chicken’ products (soy-based) consist of HAPPIEE! Plant-Based Chickiee Nuggets and HAPPIEE! Plant-Based Chickiee Popcorn while the ‘seafood’ products (made from konjac) consists of HAPPIEE! Plant-Based Fishiee Sticks and HAPPIEE! Plant-Based Fishiee Patties. Great as a meal or snacks, these new plant-based range are free of trans fat!
HAPPIEE! is now available at selected FairPrice and Cold Storage outlets and each product is normally priced at $8.45/pack, except for Fishiee Patties, which is priced at $5.25/pack.
PROMOTION: From now to 27 January, all HAPPIEE! products are priced at $6.95 (Fishiee Patties at $8.95 for 2), and $7.95 from 28 January to 28 February (Fishiee Patties at $4.95 for 1). This promotion is only valid at FairPrice*.
| Retailer | Date | Price | Date | Price | |
|---|---|---|---|---|---|
| Chickiee Nuggets | FairPrice | 14 Jan to 27 Jan’22 | $6.95 | 28 Jan to 28 Feb’22 | $7.95 |
| Chickiee Popcorn | FairPrice | 14 Jan to 27 Jan’22 | $6.95 | 28 Jan to 28 Feb’22 | $7.95 |
| Fishiee Sticks | FairPrice | 14 Jan to 27 Jan’22 | $6.95 | 28 Jan to 28 Feb’22 | $7.95 |
| Fishiee Patties | FairPrice | 14 Jan to 27 Jan’22 | 2 for $8.95 | 28 Jan to 28 Feb’22 | $4.95 |
HAPPIEE! Plant-Based Fishiee Sticks S$8.45
The culinary possibilities with this ingredient are endless. Make a delicious and filling Wasabi Mayo Fish Wrap with Fishiee Fingers. Or wrap them with fresh tomatoes and lettuce in a taco shell!
HAPPIEE! Plant-Based Fishiee Patty S$5.25
Build your very own vegan burger with this patty. Add on mushrooms, mixed greens and sandwich the ingredients between slightly toasted buns!
HAPPIEE! Plant-Based Chickiee Popcorn S$8.45
The perfect accompaniment for a movie marathon! Whip up a vegan rendition of the classic sweet-and-sour chicken with this versatile ingredient. Or sneak them into salads for a more indulgent treat.
HAPPIEE! Plant-Based Chickiee Nuggets S$8.45
These snacks are now guilt-free and more nutritious! Dip them in your favourite sauces. Top them with marinara sauce and a blanket of cheese to make your own chicken nugget parmesan.
*Terms & Conditions
- Selected FairPrice only
- While stock last
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