Pepper Lunch S’pore Has 1-for-1 Beef Pepper Rice At All Outlets On 3 July 2025

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Pepper Lunch will celebrate its first-ever World Pepper Rice Day on 3 July 2025

From Tokyo to Singapore, Jakarta to Los Angeles, over 515 Pepper Lunch outlets worldwide will simultaneously commemorate this global occasion. Here in Singapore, Pepper Lunch fans will join in the festivities on this momentous day with a sizzling 1-for-1 deal on the Pepper Lunch OG: its Beef Pepper Rice!

Since the brand’s first outlet opened in Tokyo, Japan, 31 years ago, Pepper Lunch – known for its iconic sizzling Beef Pepper Rice- has taken the world by storm, quickly expanding into an international chain with a presence in 17 countries and regions today. What makes Pepper Lunch so iconic is its “magic plate” and mouth-watering seasonings, a novel portable teppanyaki concept that provides fast, tasty steak, at reasonable prices, for people who wish to enjoy delicious meat every day. And now, with #WorldPepperRiceDay, it is time to honour this legacy, thank loyal Pepper Lunch fans, and to show the world why Pepper Rice is more than just a dish – it’s a movement.

Be a part of the Guinness World Record challenge for the most amount of Beef Pepper Rice photos uploaded worldwide in a single hour. Join the challenge from 6:00 PM to 7:00 PM (GMT+8) by uploading your photo on Facebook with the hashtag #WorldPepperRiceDay to join the movement.

The Inimitable Beef Pepper Rice

Even after three decades, Pepper Lunch still remains as popular as ever. The OG Beef Pepper Rice, served with thin slices of beef, rice and golden corn kernels are served on a hotplate. The ingredients sizzle merrily, the “magic plate” retaining the heat while you become the master chef, cooking the dish at the table, mixing the rice, beef and corn with the seasonings, just the way you want it! And while you savour the piping-hot meal, the rice develops a delicious and crispy crust – for maximum DIY teppanyaki enjoyment at wallet-friendly prices.

The secret is in Pepper Lunch’s iron plate, a unique equipment that’s designed and patented in Japan. With a special induction technology, this “magic plate” can be heated up to 260°C in just 70 seconds – remaining hot at approximately 80°C for more than 20 minutes after you’ve received your meal, so your food remains warm for a longer time, ensuring you will enjoy the full flavour of the dish for the best experience.

Also part of the magic is the temperature of 80°C. According to Pepper Lunch’s research, meat that is grilled at this temperature remains tender and juicy, so your protein of choice remains succulent every time! What completes any Pepper Lunch dish is the Signature Pepper Margarine that adds that unmistakable aroma, flavour and taste; the freshly ground pepper for a whiff of that Pepper Lunch fragrance you can smell a mile away; and the irresistible blend of Garlic Soy Sauce and Honey Sweet Brown Sauce that’s a bold, umami bomb, for that perfect sizzle.

The Pepper Lunch Experience

First, thoroughly and quickly mix the ingredients, together with the freshly ground pepper. Be careful – the iron plate is still very hot! While it’s still sizzling, drizzle your preferred amount of sauces, mix again, then eat and enjoy.

As you immerse yourself in the culinary and wholesome experience of sizzling your own food, follow the lead of Pepper Lunch regulars, who give the dish a different twist, experimenting with Pepper Lunch’s exquisitely crafted sauces to create a taste of their own!

Beyond the signature Beef Pepper Rice, you can also enjoy a large array of other dishes, all served on the patented Pepper Lunch teppanyaki iron plate. From variations of Steaks and Pepper Rice, try also the Teppan Pasta and Cheesy Sizzling Rice, and even premium combinations.

As part of its promise of quality to diners, Pepper Lunch imports its beef from trusted sources in the USA and Australia, then sliced in Singapore for maximum freshness. Its other ingredients also come from reliable suppliers. All Pepper Lunch Restaurants and Pepper Lunch Express outlets in Singapore are Halal-certified. (Editor’s Note: Pepper Kitchen is not Halal-certified)

The FIRST #WorldPepperRiceDay on 3 July 2025

So mark your calendars and join fellow Pepper Lunch fans all around the world this 3 July 2025 for a global event that will make Pepper Lunch history! On this special #WorldPepperRiceDay, the Beef Pepper Rice will be having a special 1-for-1 deal at all Pepper Lunch locations islandwide.

Grab your friends, bring your appetite, and be part of this international sizzle-fest. This promotion is available all day at all Pepper Lunch Restaurant in Singapore. It will also be available at all Pepper Lunch Express and Pepper Kitchen, limited to the first 50 customers per outlet.

To locate the nearest Pepper Lunch outlet, visit their official website.

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