| Starts | 24 Oct 2026 (Sat) | Ends | 31 Jan 2027 (Sun) |
|---|---|---|---|
| Location | Not Specified |
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The new beachside fitness experience brings together movement, play and ice cream across eight interactive zones, with a dedicated Cooldown Isle for post-workout indulgence.
Who says working out has to be all work and no play? This October, The Magnum Ice Cream Company (TMICC), in partnership with Sentosa Development Corporation, is bringing a fresh twist to fitness with HIIT THE BEACH, a new beachside experience at Palawan Beach, Sentosa. Nestled next to one of Sentosa’s most celebrated landmarks, the Southernmost Point of Continental Asia, HIIT THE BEACH combines energetic challenges, playful experiences and the simple joy of ice cream.
With the grand launch happening on 24 October 2026 at Palawan Beach, Sentosa, HIIT THE BEACH reimagines the traditional fitness circuit as High Intensity Ice Cream Training. Free and open to the public from 24 October 2026 to 31 January 2027, the experience invites beachgoers, families, friends and fitness enthusiasts to step into a workout playground where MOVE. PLAY. CHILL. come together.
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- 8 ZONES. 1 FINISH LINE.
- CHILL OUT AT THE COOLDOWN ISLE
- WHERE FITNESS MEETS BEACH FUN
- HIIT THE BEACH – ZONE & EXPERIENCE GUIDE
- GET READY TO HIIT THE BEACH
8 ZONES. 1 FINISH LINE.
Artist’s impression of HIIT THE BEACH
At the heart of HIIT THE BEACH is an immersive circuit featuring eight interactive zones, each bringing TMICC’s portfolio of ice cream favourites to life through a series of fun, high-energy challenges.
Across the circuit, participants will encounter TMICC’s much-loved ice cream brands, including Magnum, Ben & Jerry’s, Wall’s, Cornetto and Calippo, with each zone offering a different challenge and a new way to play.
From powering through physical challenges to putting their speed and agility to the test, participants will work their way through all eight zones before reaching the finish line – marking the end of their High Intensity Ice Cream Training session.
CHILL OUT AT THE COOLDOWN ISLE
Artist’s impression of the Cooldown Isle
After the workout, it’s time to slow things down at the Cooldown Isle – a dedicated space for visitors to relax, recharge and enjoy the beach, sea and open skies.
Featuring parasols and seating, the space offers the perfect spot to kick back with an ice cream treat after completing the circuit. Visitors can also discover larger-than-life ice cream installations, photo-worthy moments and co-branded TMICC and Sentosa merchandise, including limited-edition pieces created specially for HIIT THE BEACH and available for purchase.
Beyond the HIIT THE BEACH activation space at Palawan Beach, ice cream vending machines located across Sentosa will offer visitors convenient ways to pick up a treat or keepsake as they continue exploring the island, including a visit to one of Sentosa’s most celebrated landmarks, the Southernmost Point of Continental Asia, just a short walk away on Palawan Beach.
WHERE FITNESS MEETS BEACH FUN
Set against the backdrop of Palawan Beach, HIIT THE BEACH brings together the energy of a high-intensity workout with the carefree spirit of a beach day. This experience reflects Sentosa as an island playground and sanctuary with a range of experiences for all visitors – from active pursuits and physical challenges to leisure and relaxation – within the same space. As an accessible island getaway for Singaporeans, Sentosa appeals to those looking to be active outdoors as much as those seeking to relax and unwind.
The experience is designed around a simple philosophy: MOVE. PLAY. CHILL.
- MOVE through eight energetic zones inspired by hybrid workouts.
- PLAY with friends or family and challenge yourself across a series of unexpected ice cream-inspired activities.
- CHILL by taking in the beach, spending time with friends and exploring the wider Sentosa experience – with ice cream vending machines located around the island for those looking to pick up a treat.
HIIT THE BEACH will be open to the public and free of charge from 24 October 2026 through the end of January 2027, allowing visitors to drop by and experience High Intensity Ice Cream Training as part of their next day out at Sentosa.
HIIT THE BEACH – ZONE & EXPERIENCE GUIDE
AT A GLANCE:
- Location: Palawan Beach, Sentosa
- Activation Dates: 24 October 2026 – 31 January 2027
- Admission: Free and open to the public
- Format: 8 interactive fitness zones and a Cooldown Isle
8 ZONES. 8 CHALLENGES. 1 VERY COOL FINISH.
1. Cornetto Classic Climb
Swing. Grip. Repeat.
Channel your inner monkey and swing from bar to bar to make it across –
without letting your feet touch the sand. Easy? You tell us.
2. Cone-quer the Balance Bars
Keep your cool. Keep your balance.
Shimmy your way along the bars using your hands, while keeping your feet off the sand. Find your balance and make it to the end without slipping up.
3. Ben & Jerry’s Pint Jumps
Jump into the flavour.
Take on three pint jumps, each with a different Ben & Jerry’s pint height.
Feeling brave? Add a burpee before every jump for an extra scoop of challenge.
4. Paddle Pop Battle Ropes
Make some waves.
Grab a rope in each hand and get whipping. Lift the ropes up to shoulder height, then bring them crashing back down to the sand. The bigger the waves, the better. Try to keep going continuously for one minute or longer.
5. Calippo Cooler Press
Feeling the weight?
Push each ice cream-inspired weight from its resting position up overhead until your arm is straight. Complete ten reps per ice cream – and watch out, they get heavier as you go.
6. Over-scooped & Under-scooped
Over. Under. Don’t hit the scoop.
Navigate your way through the high scoops and low scoops, getting over the high ones and under the low ones. Keep your chest close to the high spoons and land feet-first as you make your way through.
7. Magnum BonBon Puller
Pull for the pint.
Grab the rope and put your strength to the test. Pull the weighted Magnum pint sled towards you and keep going until the full sled crosses the marker.
8. Magnum BonBon Pusher
Push it to the finish.
Time to put those legs to work. Grab the sled bars and push your pint all the way to the finish line.
COOLDOWN ISLE
A dedicated space for visitors to relax and recharge after completing the 8-zone circuit, featuring parasols and seating, ice cream treats, co-branded merchandise and larger-than-life installations and plenty of photo opportunities.
The limited-edition merchandise will be available for purchase, while ice cream vending machines located across Sentosa will offer visitors convenient ways to pick up cool treats while exploring the island.
GET READY TO HIIT THE BEACH
Whether they’re fitness enthusiasts, beach lovers, families, friends or simply looking for a more fun way to spend a day at Sentosa, everyone is invited to get involved.
- đź“… 24 October 2026 – 31 January 2027
- đź“Ť Palawan Beach, Sentosa
- 📆 Open to the public, free to enter
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