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| Starts | 25 May 2012 (Fri) | Ends | 28 Oct 2012 (Sun) |
|---|---|---|---|
| Location | IMM |
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IMM celebrates the Great Singapore Sale from 25 May to 28 October 2012 with a special promotion. More visit, more rewards. Get a free 1kg of rice for 2nd visits to a $10 CapitaVoucher for your 8th visit! Limited redemptions per day.
Any shop at IMM (except Best Denki & Giant) – Spend min $60 to redeem IMM stickers for gifts. Best Denki & Giant – Spend min $100. Valid with combined receipts from Best Denki and/or Giant only. CapitaCard Members – Charge min $50. Not valid with combined receipts from Best Denki and/or Giant.
Spend & Be Rewarded – Receive a $10 CapitaVoucher when you charge a minimum of $200 to your DBS/POSB Credit or Debit Card at participating Malls. DBS CapitaCard Cardmembers only need to change $180.
Be Rewarded with CAPITASTAR – Sign up for CAPITASTAR now and receive 2000 STARS. CapitaCard Members will receive 3000 STARS. Plus, earn 2X STARS when you scan/upload your receipt*. CapitaCard Members will earn 3X STARS.
LUNCH’S ON US – Get a complimentary Clarke Quay $15 Set Lunch Voucher with every $180 charged to your DBS CapitaCard at Participating malls.
Drive Home a Mazda – Every $50 charged to your CapitaCard entitles you to a chance to win a Mazda 6 worth $80,000. CAPITASTAR Members enjoy double chances!
See ad image for more details
Click on thumbnail[s] to enlarge. Sales on until up to 28 Oct 2012
Fierce Promotion When Only 1 Item Available
I am hugely disappointed with the marketing approach used by IMM in the current I’MM Rewarded loyalty promotion. After weeks of promoting the offer of redeeming a free Xbox 360 by being a regular shopping at mall, there was only 1 item up for grabs.
Legally, no wrongful act has been done since shoppers was able to redeem the item, but having only ONE available crosses the boundary of ethical advertising. What hurts ever more is the disappointment on the kids faces today when they see the “Fully Redeemed” signed on the redemption board, and knowing that after all that anticipation of getting the Xbox for free has gone down the drain. I have personally seen a few families excited to redeem the game console, and a young girl even told her dad she promised to do well for her exams if he got her the popular gaming system.
We all know these freebies and fantastic offers are usually one a first come first serve and on a while stocks last basis. Some organizations will also advertise the number of items available to inform potential customers, giving them as much information as possible to facilitate decision making. Sad to say CapitaMalls Asia was more interested in driving up the hype then making their shoppers happy. The phase that sums it all up would be, “I’MM Disappointed”
Author is a person who wanted to get the game console as a gift for a family, and was the second in the queue on the morning of 6th Aug 2012. And he left empty handed.