JCube New Retail Zone J. Avenue Now Open 5 Sep 2014

J.Avenue Highlights
J.Avenue Highlights

Calling out to the nation’s young and trendy, it is time to head west – J.Avenue, the new retail zone located on Level 2 of JCube, is now open

Created specially with the needs of young shoppers in mind, J.Avenue houses 70 shops offering a diverse selection of chic and affordable merchandise in a hip street shopping environment.

For a start, shoppers can look forward to about 40 fashion and accessories shops offering the latest styles, and another 23 shops specialising in gadgets, hobbies and stationery and gifts. Additional offerings are in store as more shops open progressively in the coming weeks.

To keep trend-setting youths coming back for more, the retail concepts at J.Avenue will be refreshed throughout the year so that shoppers will continue to discover something new with every visit.

Other than the abundant offerings and frequent updates in retail concepts, J.Avenue is adorned with brightly coloured and cheerful design motifs across its walls, pillars and floor, thus providing plenty of quirky and fun backdrops for selfies that are all the rage with young people nowadays.

J.Avenue Outlets Snapshot

The BGX House

A fast-growing online business specialising in ladies’ casual fashion apparel and accessories, has set up its first physical store at J.Avenue.


More fashion choices are available at Moda, which carries dresses, tops and accessories featuring the season’s latest looks.

La Belle

For ladies’ intimate wear, look no further than La Belle, which offers a wide range of lingerie and bikinis.


For accessories, head down to LAVA and be delighted with the endless choices of socks, shawls and other fashion accessories.

Fun R Us

Beyond fashion, shoppers hunting for new-fangled gadgets will find a trove of treasures at Fun R Us.

Little (Badge) Store

Those who relish creating their own stamp of identity will find satisfaction in The Little (Badge) Store, which specialises in custom-made button badges.


Fans of Korean pop culture can find all things related to K-pop at K-Tales, including K-pop inspired t-shirts, badges, watches and bracelets.

Perfect Fit

Jigsaw puzzle enthusiasts and newbies alike will find something to their liking at Perfect Fit, which stocks jigsaw puzzles in all shapes and sizes, including three-dimensional puzzle sets in the shape of Leaning Tower of Pisa and Big Ben.

Launch Promotions

To celebrate the launch of J.Avenue on 6 September, JCube will be launching several digital initiatives that cater to its target profile of young and trendy shoppers.

These include:

J.Avenue Flipbooth

In what is believed to be a first in Singapore, J.Avenue is creating its very own Flipbooth that allows shoppers to take a 15-second fun video of themselves, after which they will receive an exclusive limited edition 60-page flipbook that replays the action in print.

Shoppers are welcome to visit JCube for the launch of the J.Avenue Flipbooth on 6 and 7 September 2014 for a chance to create their own pictorial flipbooks, an opportunity which will be offered free to the first 100 shoppers on each day.

Shoppers will be joined by celebrities, including MediaCorp actors Desmond Tan and Ian Fang; bloggers Naomi Neo, Eunice Annabel, Willabella Ong and Xavier Ong; and YouTube sensation Tan Jian Hao.

After the launch, shoppers will be able to redeem a free pictorial flipbook when they spend a minimum of $70 in JCube from 8 September to 26 October 2014. A maximum of three same-day receipts, with at least one receipt from J.Avenue, can be combined for redemption.

J.Avenue Social Wall

Further catering to the selfie craze is J.Avenue’s Social Wall, a huge LED screen measuring 4 metres by 3 metres, which aims to become the centre of social recommendation submitted by J.Avenue’s community of shoppers.

Shoppers can take photos at two designated kiosks and decorate them with themed frames before uploading them onto the Social Wall for all to see. Shoppers can also use the official hashtag #JAvenueSG on Instagram to share their special moments at J.Avenue. These images will also be screened “live” on the Social Wall.

J.Avenue Joy Box

For a fun break in between all the shopping, the J.Avenue Joy Box offers shoppers a chance to win a mystery prize by playing a simple game. A mystery prize will be dispensed through the Joy Box vending machine depending on the game score.

The Joy Box also doubles up as a photo booth where shoppers can take pictures of themselves and instantly share their pictures on Facebook. No purchase is required for a go at the J.Avenue Joy Box.

Free Taxi Rides

As part of the J.Avenue opening specials, JCube has tied up with Easy Taxi, one of the main taxi booking apps in Singapore, to offer a 50% cash rebate on all taxi trips that end at JCube.

From 11am to 8pm every Saturday and Sunday in the month of September, Easy Taxi will offer passengers a 50% discount off their cab fares when they book their cabs and drop off at JCube. What’s more, these passengers will get a 100% rebate off their taxi fares when they spend a minimum of $40 in J.Avenue. Redemptions can be made at a designated counter located in J.Avenue.

Selfie Contest

Take a creative selfie at the quirky zones in J. Avenue, share it on Instagram (#JAVENUESG) and stand to win exclusive prizes! Contest opens from now till 26 Oct. Winners will be announced weekly at Facebook.com/JCubeMall

Other terms and conditions apply.

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