Kuromi 2D LED SimplyGo EZ-Link Charm at Challenger from 26 May 2026
Bring extra sparkle to every commute
Sanrio
Hello Kitty 2D LED SimplyGo EZ-Link Charm at Challenger from 27 Apr 2026
Lights up with every tap
SimplyGo rolls out new Hello Kitty Horse Daruma SimplyGo EZ-Link charm from 6 Feb 2026
Add extra joy to daily SimplyGo taps
(EXPIRED) Far East Malls ushers in the season of love this Chinese New Year with Sanrio characters
EXPIRED 
Turning up the cuteness
SimplyGo launches My Melody Daruma EZ-Link Charm from 2 Jan 2026
A lucky, kawaii SimplyGo charm lands for commuters and collectors alike
SimplyGo unveils Kuromi Daruma EZ-Link charm for fans from 19 Dec 2025
Blend everyday commuting with a touch of Kuromi luck and style
SimplyGo releases new Kuromi Angel LED SimplyGo EZ-Link charm from 8 Sep 2025
Adorable Kuromi Angel EZ-Link charm lights up with every tap
(EXPIRED) FairPrice Launches New Sanrio-Themed Loyalty Programme from 3 July to 1 October 2025
EXPIRED
Enjoy up to 80% off RRP with Sanrio redemptions at FairPrice
SimplyGo releases new My Melody Retro SimplyGo EZ-Link charm from 23 May 2025
Charming My Melody EZ-Link charm debuts at selected Popular bookstores
(EXPIRED) 7-Eleven’s latest Sanrio-themed Shop and Earn Stamps Programme stamp collection period runs until 11 March 2025
EXPIRED
Add a little Kawaii to your life with 7-Eleven’s latest Sanrio-themed Shop and Earn Stamps Programme
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