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| Starts | 20 Nov 2025 (Thu) | Ends | 3 Dec 2025 (Wed) |
|---|---|---|---|
| Location | NEX |
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Isetan Singapore is rolling out a huge Branded Toy Sale at Isetan Serangoon Central, Level 1 (NEX), just in time for Black Friday and the year-end school holidays.
From 20 November – 3 December 2025, shoppers can look forward to massive savings on big-name toys for every age group.
Up to 70% off branded toys 🎉
During this Branded Toy Sale, families can enjoy Black Friday deals of up to 70% off on a wide selection of toys, with prices starting from just $5. It is a great chance to pick up rewards for good exam results, early Christmas presents or fun treats for the kids.
Expect shelves and promo bins filled with popular favourites such as:
- Barbie dolls and playsets
- Disney Princess and Disney Frozen characters
- Hot Wheels cars, tracks and vehicle sets
- DC superheroes including Batman and Superman figures
- Kinetic Sand play sets for sensory fun
- Fisher-Price toys for babies and toddlers
- Hatchimals surprises and collectibles
- PAW Patrol, Thomas & Friends and other preschool favourites
- Harry Potter-themed toys and more
The sale also features other participating brands such as EMCO and additional character merchandise, so there is something for both boys and girls, as well as collectors who love pop culture figurines and vehicles.
When & where
- Event dates: 20 November – 3 December 2025
- Venue: Isetan Serangoon Central, Level 1 (inside NEX)
- Highlight: Black Friday deals with discounts of up to 70% off, while stocks last
NEX is conveniently connected to Serangoon MRT interchange and the bus interchange, making it easy for families from all over Singapore to pop by for a toy-hunting trip.
Who will love this sale?
- Parents looking to stretch their budget on quality branded toys
- Grandparents and relatives shopping for birthday or festive gifts
- Kids who adore characters from Barbie, Disney, PAW Patrol, Hot Wheels and more
- Collectors of superhero, movie and fantasy merchandise
Shopping tips 💡
- Go early in the sale period or visit on weekdays to avoid heavy crowds and enjoy a better selection.
- Prepare a simple shopping list of the kids’ favourite characters so it is easier to focus amid the wide variety.
- Set a budget beforehand, especially with so many great-value deals from $5 onwards.
- Bring along reusable shopping bags to carry bulky toy boxes home easily.
- Check age recommendations and safety labels to ensure the toys are suitable for the child.
Keep an eye out for Isetan Singapore and #IsetanSG posts on social media, as shoppers often share their best toy finds and deal highlights during such promotions.
Whether it is for stocking up on year-end gifts, rewarding the kids after exams or simply adding more fun to playtime, the Branded Toy Sale at Isetan Serangoon Central, Level 1 from 20 November – 3 December 2025 is a timely chance to enjoy big savings on beloved toy brands. Families planning a visit to NEX can easily turn this sale into a full day out with shopping, dining and playtime under one roof. 🎁
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